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Term	Definition
Parent Theme	A complete theme that includes all the required WordPress template files and assets. Unless you are building from scratch, most sites start with a robust Parent Theme (like default Twenty Twenty-Four or a commercial framework). Child themes depend on the Parent Theme to function. When the Parent Theme is updated by the developer to fix bugs or security issues, the site benefits from these fixes without losing the customizations held in the Child Theme. Hits - 33 Synonyms: Base Theme, Framework

Term

Definition

A complete theme that includes all the required WordPress template files and assets. Unless you are building from scratch, most sites start with a robust Parent Theme (like default Twenty Twenty-Four or a commercial framework). Child themes depend on the Parent Theme to function. When the Parent Theme is updated by the developer to fix bugs or security issues, the site benefits from these fixes without losing the customizations held in the Child Theme.

Hits - 33

Synonyms: Base Theme, Framework

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

Parent Theme

What Does "Liquid Purple" mean?

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LiquidPurple