LiquidPurple - Strategic Website Management
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Custom Field

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Term Definition
Custom Field
Additional data fields attached to articles, users, or contacts. Custom Fields allow adding structured data (text, lists, calendars, colors) to content items without needing third-party CCK extensions. This transforms Joomla from a simple blogging platform into a powerful Content Management System capable of handling complex directories, catalogs, and specifications. It means you aren't limited to just a "Body" text box; you can have specific inputs for "Price," "SKU," "Event Date," or "Manufacturer" that display consistently across your site.
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Synonyms: Fields, Extra Fields

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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