SEO
There are 12 entries in this glossary.| Term | Definition |
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| Avoids Plugins |
Avoid legacy plugins like Flash or Java; modern web features cover these needs.
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| ARIA Required Parent |
Child roles must live inside the correct parent role to make sense.
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| ARIA Required Children |
Containers must include the required child roles for their widget type.
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| ARIA Required Attributes |
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| ARIA Hidden Focus |
Avoid hiding elements that can still receive focus; hidden focusable items confuse keyboard users.
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| ARIA Hidden Body |
Don\'t set aria-hidden on the ; it hides the entire page from assistive technology.
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| ARIA Command Name |
Command elements need accessible names so screen readers can announce what they do.
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| AppCache Manifest |
Old AppCache manifests should be removed in favor of Service Workers and modern caching.
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| Anchor Text |  Anchor text is the visible, clickable text in a hyperlink that links to another document or location on the web. It usually appears as blue, underlined text, although this styling can be customized via CSS. Search engines use anchor text to understand the topic of the destination page, treating it as a strong contextual signal for ranking purposes.
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Link Text, Hyperlink Label |
| Alt Text | Alternative text (alt text) is a descriptive HTML attribute applied to image tags that explains the visual content and function of an image. It is displayed in place of an image if the file fails to load and is read aloud by screen reader software to assist visually impaired users. Search engines also rely on alt text to understand the context of images, making it a critical element for both accessibility and Image SEO.
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Alternative Text, Alt Attribute |
| Accesskeys |
Keyboard shortcuts that jump to key sections; use them sparingly and always document them.
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| Accessibility Score |
The overall accessibility grade from these checks; higher scores mean fewer barriers for people using assistive tech.
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What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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