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Term	Definition
Alt Text	Alternative text (alt text) is a descriptive HTML attribute applied to image tags that explains the visual content and function of an image. It is displayed in place of an image if the file fails to load and is read aloud by screen reader software to assist visually impaired users. Search engines also rely on alt text to understand the context of images, making it a critical element for both accessibility and Image SEO. Writing effective alt text is a balancing act between brevity and detail. For SEO, it provides a natural place to include relevant keywords, but keyword stuffing here can lead to penalties. The primary goal should always be to describe the image accurately for someone who cannot see it. For example, instead of writing "dog," a better alt text would be "Golden Retriever catching a tennis ball in a park." If an image is purely decorative (like a separator line or background shape), it is best to leave the alt attribute empty (alt="") so screen readers skip it, preventing clutter in the audio experience. Hits - 40 Synonyms: Alternative Text, Alt Attribute

Term

Definition

Alternative text (alt text) is a descriptive HTML attribute applied to image tags that explains the visual content and function of an image. It is displayed in place of an image if the file fails to load and is read aloud by screen reader software to assist visually impaired users. Search engines also rely on alt text to understand the context of images, making it a critical element for both accessibility and Image SEO.

Writing effective alt text is a balancing act between brevity and detail. For SEO, it provides a natural place to include relevant keywords, but keyword stuffing here can lead to penalties. The primary goal should always be to describe the image accurately for someone who cannot see it.

For example, instead of writing "dog," a better alt text would be "Golden Retriever catching a tennis ball in a park." If an image is purely decorative (like a separator line or background shape), it is best to leave the alt attribute empty (alt="") so screen readers skip it, preventing clutter in the audio experience.

Hits - 40

Synonyms: Alternative Text, Alt Attribute

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

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What Does "Liquid Purple" mean?

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