LiquidPurple - Strategic Website Management
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SEO

There are 146 entries in this glossary.
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Term Definition
Meta Viewport
Viewport meta tag controls scaling on mobile; set width=device-width and sensible zoom.
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Meta Refresh
Avoid meta refresh redirects; prefer HTTP or JavaScript-free redirects.
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Meta Keywords
Legacy meta keywords tag; avoid stuffing and keep it tidy even if engines ignore it.
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Meta Description
A meta description is an HTML attribute that provides a brief summary of a web page. Search engines often display the meta description in search results below the page title, acting as a pitch to convince users to click your link.
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Synonyms - SERP Snippet, Page Summary
Managed Focus
Move focus intentionally after UI changes, like opening dialogs or toasts.
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Main-Thread Work Breakdown
Shows where main-thread time goes so you can optimize heavy tasks.
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Long-tail Keyword
Search phrases that are highly specific and usually longer than three words.
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Synonyms - Niche Keyword, Specific Query
Long Tasks
Long main-thread tasks block interaction; break them into smaller chunks.
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Logical Tab Order
Keyboard tab order should follow the visual order of the page.
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Link Text
Avoid generic link text; make it meaningful and specific.
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Link Name
Links need descriptive text so users know where they go.
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Link Juice
A colloquial SEO term used to describe the value or authority passed from one page or site to another via hyperlinks.
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Synonyms - Link Equity, Page Authority Flow
Largest Contentful Paint
Largest Contentful Paint (LCP) is a Core Web Vital metric that measures perceived load speed. It marks the point in the page load timeline when the page's main content element—usually the largest image, video, or block of text—has likely loaded and is visible to the user.
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Synonyms - LCP, Main Content Load
Keyword Usage
Use your primary keyword naturally in titles, headings, and body copy.
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Keyword Stuffing
The unethical practice of loading a webpage with keywords in an attempt to manipulate a site's ranking in Google search results.
Hits - 30
Synonyms - Over-optimization, Spam

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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