Term	Definition
Link Juice	A colloquial SEO term used to describe the value or authority passed from one page or site to another via hyperlinks. Imagine authority as water flowing through pipes. A high-authority page (like your homepage) has a lot of water. When it links to a sub-page, it passes some of that "juice," helping the sub-page rank better. This is why internal linking is so powerful; you can channel the authority from your best pages to boost your newer or less visible pages. Hits - 32 Synonyms: Link Equity, Page Authority Flow

Term

Definition

A colloquial SEO term used to describe the value or authority passed from one page or site to another via hyperlinks. Imagine authority as water flowing through pipes. A high-authority page (like your homepage) has a lot of water. When it links to a sub-page, it passes some of that "juice," helping the sub-page rank better. This is why internal linking is so powerful; you can channel the authority from your best pages to boost your newer or less visible pages.

Hits - 32

Synonyms: Link Equity, Page Authority Flow

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

Link Juice

What Does "Liquid Purple" mean?

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