Nofollow Attribute

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Term	Definition
Nofollow Attribute	The nofollow attribute (`rel="nofollow"`) is a value assigned to an HTML link to tell search engines not to pass authority (PageRank) to the linked page. It was originally created to combat blog comment spam but is now used for paid links, advertising, and user-generated content. Google introduced "nofollow" in 2005. Since 2019, Google treats the nofollow attribute as a "hint" rather than a strict directive for ranking purposes, meaning they might still choose to crawl or index the link in some cases. Using nofollow properly is important for avoiding penalties. Google's guidelines explicitly state that any link resulting from a paid arrangement (advertisements or sponsorships) must use the `rel="nofollow"` or the newer `rel="sponsored"` attribute to prevent manipulation of search rankings. Hits - 31 Synonyms: Rel Nofollow, Untrusted Link

Term

Definition

The nofollow attribute (`rel="nofollow"`) is a value assigned to an HTML link to tell search engines not to pass authority (PageRank) to the linked page. It was originally created to combat blog comment spam but is now used for paid links, advertising, and user-generated content.

Google introduced "nofollow" in 2005. Since 2019, Google treats the nofollow attribute as a "hint" rather than a strict directive for ranking purposes, meaning they might still choose to crawl or index the link in some cases.

Using nofollow properly is important for avoiding penalties. Google's guidelines explicitly state that any link resulting from a paid arrangement (advertisements or sponsorships) must use the `rel="nofollow"` or the newer `rel="sponsored"` attribute to prevent manipulation of search rankings.

Hits - 31

Synonyms: Rel Nofollow, Untrusted Link

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

Nofollow Attribute

What Does "Liquid Purple" mean?

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