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Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

SEO Glossary

There are 2 entries in this glossary.
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Keyword Stuffing

Keyword Stuffing is the practice of cramming a page with the same keywords over and over to try to game search rankings. Search engines now penalize this because it creates a terrible reading experience. Focus on writing naturally and let keywords fit in where they make sense.
Hits - 214
Synonyms - Over-optimization, Spam

Keyword Usage

Keyword Usage is about placing your target search terms naturally in the places that matter, like headings, opening paragraphs, and page titles. Effective usage helps search engines understand your topic without making the text awkward to read. Balance is key — readability always comes first.
Hits - 210
Synonyms - Keyword Placement, On-Page Keywords

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.