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Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

SEO Glossary

There are 3 entries in this glossary.
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Geolocation on Start

Geolocation on Start is the bad practice of asking for a visitor's location the moment a page loads, before they have any reason to share it. Premature permission prompts annoy users and get denied more often. Ask for location only when someone takes an action that actually needs it.
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Synonyms - Location Prompt, GPS Permission

Google Search Console

Google Search Console is a free tool from Google that lets you monitor how your site appears in search results. It shows crawl errors, indexing status, mobile usability issues, and even manual penalties. It is the most direct source of feedback about how Google sees your website.
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Synonyms - GSC, Webmaster Tools

Gzip Compression

Gzip Compression shrinks text-based files like HTML, CSS, and JavaScript before sending them to the browser. Without compression, pages transfer more data than necessary and load more slowly. Enabling gzip on your server is one of the simplest ways to speed up page delivery.
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Synonyms - File Compression, Transfer Encoding

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.