LiquidPurple - Strategic Website Management
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There are 279 entries in this glossary.
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Term Definition
Font Awesome
A widely-used toolkit that provides vector icons acting as fonts.
Hits - 36
Synonyms - Icon Font, FA
Font Display
Use font-display to keep text visible while webfonts load.
Hits - 40
Font Size
Use legible font sizes—especially on mobile—so text is easy to read.
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Four-Word Keywords
Top four-word phrases found on the page—use them intentionally.
Hits - 37
Frontend
The public-facing area of the website visible to visitors.
Synonyms - Site, Public View
functions.php
A PHP file within a theme that acts like a plugin, adding features and functionality unique to that theme.
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Synonyms - Theme Functions, Theme Logic
Geolocation on Start
Don't prompt for geolocation on load; ask after a clear user action.
Hits - 38
Global Check-in
A maintenance tool used to unlock items that are currently "checked out" or locked by a user.
Synonyms - Unlock, Release Locks
Global Configuration
The master control panel for site-wide settings.
Synonyms - Global Config, Site Settings
Google Search Console
Google Search Console (GSC) is a free web service provided by Google that allows webmasters to check indexing status, optimize visibility, and troubleshoot issues. It provides direct feedback from Google about how it sees your site, including crawl errors, manual penalties, and mobile usability issues.
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Synonyms - GSC, Webmaster Tools
Grid
A two-dimensional CSS layout system for the web.
Hits - 38
Synonyms - CSS Grid, Grid Layout
Guided Tours
An interactive feature that walks administrators through tasks in the backend interface, explaining how to perform actions step-by-step.
Synonyms - Tours, Walkthroughs
Gzip Compression
Compress text resources (gzip/brotli) to shrink transfer sizes.
Hits - 37
Head
The upper part of an HTML document `` containing machine-readable information.
Hits - 37
Synonyms - Header Section, Metadata Area
Hook
The generic term for the connection points (Actions and Filters) provided by the WordPress Core API.
Hits - 37
Synonyms - Plugin API, Event

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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