LiquidPurple - Strategic Website Management
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Liquid Purple Liquid Purple

There are 279 entries in this glossary.
Search for glossary terms (regular expression allowed)
Term Definition
Unused CSS Rules
Remove unused CSS to shrink stylesheets and speed rendering.
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Unused JavaScript
Ship less JavaScript by removing code that never runs.
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Upgrade Package
A file archive containing the changes required to move from one Joomla version to another.
Synonyms - Patch File, Update Archive
URL Canonicalization
Make sure multiple URL variants point to a single canonical page.
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Use Landmarks
Use landmark elements (header, main, nav, footer) to aid navigation.
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Use rel=preconnect
Preconnect to important origins early to reduce handshake time.
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Use rel=preload
Preload critical assets needed right away.
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Use Text Compression
Enable gzip/brotli on text assets (HTML, CSS, JS) to reduce size.
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User Group
A classification assigned to users that determines their permission set.
Synonyms - Role, Permission Group
User Timings
Custom performance marks/measures that track key user moments.
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Valid ARIA Attributes
Use only supported ARIA attributes; invalid ones are ignored and add noise.
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Valid ARIA Roles
Only valid ARIA roles should be used; stray or misspelled roles break accessibility.
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Valid Doctype
Ensure the page starts with a valid doctype so browsers render correctly.
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Valid HTML Lang
Use a valid BCP 47 language code in the lang attribute.
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Valid Lang
Use a valid language code on the html element for accessibility.
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What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.