LiquidPurple - Strategic Website Management
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SEO

There are 146 entries in this glossary.
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Term Definition
Optimized Images
Compress and resize images appropriately for each viewport.
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One-Word Keywords
Top single-word keywords found on the page.
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Offscreen Images
Lazy-load or defer images not yet in view to save bandwidth.
Hits - 30
Offscreen Content Hidden
Hide offscreen content responsibly without breaking accessibility.
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Non-Composited Animations
Animate transform/opacity so the GPU can handle it; avoid layout-triggering animations.
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Nofollow Attribute
The nofollow attribute (`rel="nofollow"`) is a value assigned to an HTML link to tell search engines not to pass authority (PageRank) to the linked page. It was originally created to combat blog comment spam but is now used for paid links, advertising, and user-generated content.
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Synonyms - Rel Nofollow, Untrusted Link
No Vulnerable Libraries
Update or remove libraries with known security issues.
Hits - 27
No Unload Listeners
Avoid beforeunload/unload handlers that slow navigation or block closes.
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No document.write()
Avoid document.write(); it blocks rendering and hurts performance.
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Network RTT
Round-trip time between browser and server; lower RTT means faster starts.
Hits - 30
Multiple Labels on Field
Avoid giving one form field multiple labels; it confuses screen readers.
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Modern Image Formats
Serve images as WebP/AVIF where possible to cut size.
Hits - 30
Mobile-First Indexing
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google via mobile devices, the Googlebot smartphone crawler is the primary crawler for most websites.
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Synonyms - Mobile SEO, Responsive Ranking
Microdata Schema
Structured data using microdata to help search engines understand your content.
Hits - 31
Meter Accessible Name
Meters need a label so their meaning is clear to assistive tech.
Hits - 34

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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