SEO
There are 146 entries in this glossary.| Term | Definition |
|---|---|
| Structured Data (Schema) |  Markup that explains your content to search engines for richer results.
Hits - 28 Synonyms -
Structured Data, JSON-LD, Rich Snippets |
| SSL Certificate | An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates a website's identity and enables an encrypted connection. Sites with SSL are accessed via HTTPS (Hyper Text Transfer Protocol Secure) and display a padlock icon in the browser address bar.
Hits - 27 Synonyms -
HTTPS, Secure Connection |
| Speed Index |  Speed Index is a page load performance metric that measures how quickly the contents of a page are visibly populated. Unlike a milestone metric (like FCP), Speed Index represents the average time at which visible parts of the page are displayed.
Hits - 65 Synonyms -
SI, Visual Load Speed |
| Sitemap | An XML Sitemap is a file that lists indexable URLs for a website, often including additional metadata like when each page was last updated. It serves as a roadmap for search engines, ensuring they can find and crawl all of your important pages.
Hits - 31 Synonyms -
XML Sitemap, Content Map |
| Server Response Time |
How long the server takes to send the first byte; faster is better.
Hits - 30
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| SEO-Friendly Links |  SEO-friendly URLs are web addresses that are designed to meet the needs of both users and searchers. They are short, descriptive, keyword-rich, and easy to read, avoiding complex parameters or randomized strings of characters.
Hits - 28 Synonyms -
Slug, URL Structure |
| SEO Score |
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| Search Engine Results Page | The page displayed by a search engine in response to a query by a searcher.
Hits - 30 Synonyms -
SERP, Search Results |
| robots.txt | A robots.txt file is a text file residing in the root directory of a website that gives instructions to web robots (crawlers). It tells search engines which parts of the site they are allowed to access and which parts should be ignored.
Hits - 28 Synonyms -
Robots File, Crawl Directives |
| Resource Summary |
Overview of how many resources load and their sizes; spot quick wins.
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| Render-Blocking Resources |
CSS/JS that block first paint—inline critical pieces and defer the rest.
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| Redirects |
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| Progressbar Accessible Name |
Progress bars need an accessible label describing what is loading.
Hits - 31
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| Plain Text Email |
Provide a plain text contact email as a simple fallback option.
Hits - 29
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| Page Title (Title Tag) | The title tag is an HTML element that specifies the title of a web page. Page titles are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and appear in the browser's title bar or tab.
Hits - 29 Synonyms -
Page Title, HTML Title, Meta Title |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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