SSL Certificate

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Term	Definition
SSL Certificate	An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates a website's identity and enables an encrypted connection. Sites with SSL are accessed via HTTPS (Hyper Text Transfer Protocol Secure) and display a padlock icon in the browser address bar. Security is a confirmed ranking factor. Google has prioritized HTTPS since 2014, and modern browsers like Chrome now flag non-HTTPS sites as "Not Secure," which can severely damage user trust and conversion rates. Beyond encryption, SSL protects data integrity, ensuring that data sent between the user and the server cannot be corrupted or modified by attackers. It is essential for any site handling sensitive information, forms, or login credentials. Hits - 31 Synonyms: HTTPS, Secure Connection

Term

Definition

An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates a website's identity and enables an encrypted connection. Sites with SSL are accessed via HTTPS (Hyper Text Transfer Protocol Secure) and display a padlock icon in the browser address bar.

Security is a confirmed ranking factor. Google has prioritized HTTPS since 2014, and modern browsers like Chrome now flag non-HTTPS sites as "Not Secure," which can severely damage user trust and conversion rates.

Beyond encryption, SSL protects data integrity, ensuring that data sent between the user and the server cannot be corrupted or modified by attackers. It is essential for any site handling sensitive information, forms, or login credentials.

Hits - 31

Synonyms: HTTPS, Secure Connection

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

SSL Certificate

What Does "Liquid Purple" mean?

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