LiquidPurple - Strategic Website Management
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Liquid Purple Liquid Purple

SEO

There are 11 entries in this glossary.
Search for glossary terms (regular expression allowed)
Term Definition
Multiple Labels on Field
Avoid giving one form field multiple labels; it confuses screen readers.
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Modern Image Formats
Serve images as WebP/AVIF where possible to cut size.
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Mobile-First Indexing
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google via mobile devices, the Googlebot smartphone crawler is the primary crawler for most websites.
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Synonyms - Mobile SEO, Responsive Ranking
Microdata Schema
Structured data using microdata to help search engines understand your content.
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Meter Accessible Name
Meters need a label so their meaning is clear to assistive tech.
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Meta Viewport
Viewport meta tag controls scaling on mobile; set width=device-width and sensible zoom.
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Meta Refresh
Avoid meta refresh redirects; prefer HTTP or JavaScript-free redirects.
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Meta Keywords
Legacy meta keywords tag; avoid stuffing and keep it tidy even if engines ignore it.
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Meta Description
A meta description is an HTML attribute that provides a brief summary of a web page. Search engines often display the meta description in search results below the page title, acting as a pitch to convince users to click your link.
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Synonyms - SERP Snippet, Page Summary
Managed Focus
Move focus intentionally after UI changes, like opening dialogs or toasts.
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Main-Thread Work Breakdown
Shows where main-thread time goes so you can optimize heavy tasks.
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What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.