SEO
There are 16 entries in this glossary.| Term | Definition |
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| Is on HTTPS |
Serve the site over HTTPS for security and trust.
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| Is Crawlable |
Make sure important pages and assets aren't blocked from crawlers.
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| IP Canonicalization |
Redirect bare IP traffic to your preferred hostname.
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| Internal vs External Links |
Balance internal links and external links for a healthy site structure.
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| Internal CSS |
Keep internal styles organized; prefer external stylesheets when possible.
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| Interactive Element Affordance |
Buttons and links should look and behave like real controls.
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| Interaction to Next Paint |  Interaction to Next Paint (INP) is a Core Web Vital metric that replaces First Input Delay (FID). It assesses a page's overall responsiveness by observing the latency of all click, tap, and keyboard interactions throughout the lifespan of a user's visit, reporting the longest duration observed.
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INP, Responsiveness |
| Inspector Issues |
Resolve Chrome DevTools Issues warnings to avoid hidden problems.
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| Input Image Alt |
Image-type inputs need alt text so users know what they do.
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| Input Accessible Name |
Form fields need an accessible name via a label, aria-label, or aria-labelledby.
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| Inline CSS |
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| Indexing | The process by which search engines organize information before a search to enable super-fast responses to queries.
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Google Index, Search Database |
| Index/Nofollow Balance |
Check that noindex/nofollow/dofollow directives are applied correctly.
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| Image Aspect Ratio |
Reserve space with correct width/height or aspect-ratio to prevent layout shift.
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| Image Alt Text |
Images need alt text that briefly describes their content or function.
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What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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