Interaction to Next Paint

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Term	Definition
Interaction to Next Paint	Interaction to Next Paint (INP) is a Core Web Vital metric that replaces First Input Delay (FID). It assesses a page's overall responsiveness by observing the latency of all click, tap, and keyboard interactions throughout the lifespan of a user's visit, reporting the longest duration observed. A low INP means the page consistently responds quickly to user input. If you click a menu and nothing happens for 500ms because the browser is busy running JavaScript, that is a poor INP score. Good responsiveness requires that the visual feedback (the "paint") occurs within 200 milliseconds of the interaction. To optimize INP, developers must minimize main-thread work, yield to the main thread often during long tasks, and ensure that event listeners are efficient. It moves the goalpost from just "loading fast" to "staying fast" while the user uses the page. Hits - 30 Synonyms: INP, Responsiveness

Term

Definition

Interaction to Next Paint (INP) is a Core Web Vital metric that replaces First Input Delay (FID). It assesses a page's overall responsiveness by observing the latency of all click, tap, and keyboard interactions throughout the lifespan of a user's visit, reporting the longest duration observed.

A low INP means the page consistently responds quickly to user input. If you click a menu and nothing happens for 500ms because the browser is busy running JavaScript, that is a poor INP score. Good responsiveness requires that the visual feedback (the "paint") occurs within 200 milliseconds of the interaction.

To optimize INP, developers must minimize main-thread work, yield to the main thread often during long tasks, and ensure that event listeners are efficient. It moves the goalpost from just "loading fast" to "staying fast" while the user uses the page.

Hits - 30

Synonyms: INP, Responsiveness

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

Interaction to Next Paint

What Does "Liquid Purple" mean?

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