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Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

SEO Glossary

There are 4 entries in this glossary.
Search for glossary terms (regular expression allowed)

Backlink

A Backlink is a link from another website pointing to yours, acting like a vote of confidence. When reputable sites link to your content, search engines treat it as a sign that your pages are valuable and trustworthy. Backlinks remain one of the strongest ranking factors in search.
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Synonyms - Inbound Link, Incoming Link

Best Practices Score

Best Practices Score is a quick health check that covers web quality basics like security, modern browser features, and safe coding patterns. It gives you a snapshot of technical hygiene but works best when combined with deeper analysis. A strong score usually means fewer preventable issues in production.
Hits - 205
Synonyms - BP Score, Quality Score

Button Name

Button Name checks that every button and link styled as a button has accessible text that screen readers can announce. Buttons without a discernible name are invisible to assistive technology users and fail WCAG 2.1 success criterion 4.1.2.
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Synonyms - Accessible Button Label, Button Accessible Name

Bypass Blocks

Bypass Blocks are mechanisms like skip-to-content links that let keyboard and screen reader users jump past repeated navigation to reach the main content. Without them, users have to tab through the same menus on every single page. Adding bypass options dramatically improves navigation speed.
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Synonyms - Skip Nav, Skip to Content, Skip Link

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.