LiquidPurple - Strategic Website Management
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There are 279 entries in this glossary.
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Term Definition
No Vulnerable Libraries
Update or remove libraries with known security issues.
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Nofollow Attribute
The nofollow attribute (`rel="nofollow"`) is a value assigned to an HTML link to tell search engines not to pass authority (PageRank) to the linked page. It was originally created to combat blog comment spam but is now used for paid links, advertising, and user-generated content.
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Synonyms - Rel Nofollow, Untrusted Link
Non-Composited Animations
Animate transform/opacity so the GPU can handle it; avoid layout-triggering animations.
Hits - 40
Offscreen Content Hidden
Hide offscreen content responsibly without breaking accessibility.
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Offscreen Images
Lazy-load or defer images not yet in view to save bandwidth.
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One-Word Keywords
Top single-word keywords found on the page.
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Optimized Images
Compress and resize images appropriately for each viewport.
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Page
A built-in content type designed for static, timeless content.
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Synonyms - Static Content, Hierarchical Post
Page Class Suffix
A parameter in Menu Items that adds a CSS class to the page's body or content container.
Synonyms - Body Class, Page CSS
Page Title (Title Tag)
The title tag is an HTML element that specifies the title of a web page. Page titles are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and appear in the browser's title bar or tab.
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Synonyms - Page Title, HTML Title, Meta Title
Parent Theme
A complete theme that includes all the required WordPress template files and assets.
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Synonyms - Base Theme, Framework
Patch
A file or set of files distributed to fix bugs or security issues.
Synonyms - Bug Fix, Hotfix
PHP
The server-side scripting language that Joomla is written in.
Synonyms - Hypertext Preprocessor, Server Code
Plain Text Email
Provide a plain text contact email as a simple fallback option.
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Plugin
An extension that functions as an event handler to modify content or functionality on the fly.
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Synonyms - Event Handler, Interceptor

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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