Domain Authority

All
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z

Term	Definition
Domain Authority	Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Scores range from one to 100, with higher scores corresponding to a greater ability to rank. It is important to note that Domain Authority is a third-party metric, not an official Google ranking factor. A site with low DA can still outrank a site with high DA if its content is more relevant to the user's query. However, DA serves as a useful comparative tool for auditing your site's "strength" relative to competitors. DA is calculated by evaluating multiple factors, including linking root domains and total number of links, into a single score. This score can fluctuate as Moz updates its index or as competitors gain/lose links, so it is best used as a relative benchmark rather than an absolute goal. Hits - 37 Synonyms: DA, Site Authority

Term

Definition

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Scores range from one to 100, with higher scores corresponding to a greater ability to rank.

It is important to note that Domain Authority is a third-party metric, not an official Google ranking factor. A site with low DA can still outrank a site with high DA if its content is more relevant to the user's query. However, DA serves as a useful comparative tool for auditing your site's "strength" relative to competitors.

DA is calculated by evaluating multiple factors, including linking root domains and total number of links, into a single score. This score can fluctuate as Moz updates its index or as competitors gain/lose links, so it is best used as a relative benchmark rather than an absolute goal.

Hits - 37

Synonyms: DA, Site Authority

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

Client Login

Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.

Domain Authority

What Does "Liquid Purple" mean?

Client Login

LiquidPurple