LiquidPurple - Strategic Website Management
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There are 279 entries in this glossary.
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Term Definition
Viewport
The viewport meta tag matches the webpage's dimensions and scaling to the device currently viewing it. It is essential for responsive web design, instructing mobile browsers how to handle the page's width and initial zoom level.
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Synonyms - Visible Area, Screen View
Visual Order Follows DOM
Keep visual order aligned with DOM order so focus and reading flow make sense.
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Widget
A self-contained block of content that performs a specific function, primarily used in Sidebars and Footers.
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Synonyms - Module, Component
WooCommerce
The most popular e-commerce plugin for WordPress, effectively the standard for selling online with WP.
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Synonyms - Woo, Shop
WP Admin Bar
The dark horizontal bar that appears at the top of the screen for logged-in users.
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Synonyms - Toolbar, Admin Strip
WP-CLI
The official command-line interface for managing WordPress sites.
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Synonyms - Command Line, Console
wp-config.php
The core configuration file located in the root directory of a WordPress installation.
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Synonyms - Config File, System Settings
Wrapper
A page layout that allows web pages from external web sites to be included without change.
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Synonyms - Iframe, Embedded Site
Z-Index
A CSS property that controls the vertical stacking order of elements that overlap.
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Synonyms - Stacking Order, Layer Depth

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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