LiquidPurple - Strategic Website Management
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There are 279 entries in this glossary.
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Term Definition
The Loop
The default PHP code structure used by WordPress to display posts.
Hits - 38
Synonyms - WP Loop, Iteration
Theme
A collection of files that work together to produce a graphical interface with an underlying unifying design for a weblog.
Hits - 47
Synonyms - Skin, Template
Three-Word Keywords
Top three-word phrases present on the page.
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Time to Interactive
Time to Interactive (TTI) measures how long it takes for a page to become fully interactive. A page is considered interactive when it has displayed useful content, event handlers are registered for most visible page elements, and the page responds to user interactions within 50 milliseconds.
Hits - 80
Synonyms - TTI, Page Interactivity
Toggle Accessible Name
Toggle buttons and switches need accessible names describing their purpose.
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Tooltip Accessible Name
Tooltips need an accessible name so screen readers can announce them.
Hits - 40
Total Blocking Time
Total Blocking Time (TBT) is a lab metric that measures the total amount of time between First Contentful Paint (FCP) and Time to Interactive (TTI) where the main thread was blocked for long enough to prevent input responsiveness.
Hits - 44
Synonyms - TBT, Main Thread Blocking
Total Byte Weight
Total bytes downloaded for the page; trim heavy assets.
Hits - 40
Treeitem Accessible Name
Tree items need text labels so their content is announced.
Hits - 38
Two-Factor Authentication
An extra layer of security that requires not only a password and username but also something that only that user has on them.
Synonyms - 2FA, MFA
Two-Word Keywords
Top two-word phrases found on the page.
Hits - 38
Unminified CSS
Minify CSS to cut bytes and speed up delivery.
Hits - 41
Unminified JavaScript
Minify JS to reduce size and parse time.
Hits - 42
Unpublished
A status state indicating that an item is saved in the database but hidden from the public website.
Synonyms - Hidden, Draft
Unsized Images
Set width/height or aspect-ratio so images don't shift layouts.
Hits - 41

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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