There are 279 entries in this glossary.
| Term | Definition |
|---|---|
| Data Privacy Component |  A suite of tools to help sites comply with GDPR and other privacy regulations. |
| Database Prefix |  The string of characters prepended to every table in the WordPress database (default is `wp_`).
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Table Prefix, WP Prefix |
| Database Table Prefix | A short string of characters prepended to every database table name (e.g., jos_ or x7z_). |
| Debug Mode | A system setting in Global Configuration used for troubleshooting. |
| Definition List Items |
Definition lists should pair each
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| Deprecated HTML Tags |
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| Deprecation Warnings |
Browser deprecation warnings flag features that will soon break; update them early.
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| Div |  A generic container element used to group other elements together for styling or layout purposes.
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Division, Container |
| Document Type |
Declare a document type to trigger standards mode and consistent rendering.
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| Dofollow Link |  A standard HTML hyperlink that does not have a `rel="nofollow"` attribute. Dofollow links allow search engine crawlers to follow the link to the destination page and, crucially, pass "link equity" (or PageRank) from the source site to the target site.
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Standard Link, Link Equity |
| DOM | A programming interface for web documents that represents the page as a tree structure.
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Document Object Model, Page Tree |
| DOM Size |
Keep the number of DOM nodes reasonable to improve performance and parsing.
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| Domain Authority | Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). Scores range from one to 100, with higher scores corresponding to a greater ability to rank.
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DA, Site Authority |
| Duplicate Content | Duplicate content refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. While mostly not malicious, it can cause search engines to filter out redundant results, potentially hurting the rankings of the original page.
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Copied Content, Content Repetition |
| Duplicate IDs |
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What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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