LiquidPurple - Strategic Website Management
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There are 279 entries in this glossary.
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Term Definition
Migration
The process of moving a Joomla site from one major version to another, or from a different CMS to Joomla.
Synonyms - Upgrade, Porting
Minification
The process of removing unnecessary characters (whitespace, comments, newlines) from code to reduce file size.
Hits - 37
Synonyms - Minify, Code Compression
Mobile-First Indexing
Mobile-first indexing means Google predominantly uses the mobile version of the content for indexing and ranking. Since the majority of users now access Google via mobile devices, the Googlebot smartphone crawler is the primary crawler for most websites.
Hits - 38
Synonyms - Mobile SEO, Responsive Ranking
Model-View-Controller
The software architectural pattern used by Joomla for developing extensions.
Synonyms - MVC, Architecture
Modern Image Formats
Serve images as WebP/AVIF where possible to cut size.
Hits - 39
Module
Lightweight extensions displayed in specific positions around the main content area.
Synonyms - Widget, Block
Module Chrome
The HTML wrapper that surrounds a module's output, controlled by the template.
Synonyms - Module Style, Container Style
Module Class Suffix
A parameter that adds a CSS class to the module's HTML container.
Synonyms - CSS Class, Custom Class
Module Position
A placeholder defined in the Template where modules can be published.
Synonyms - Position, Layout Zone
Multiple Labels on Field
Avoid giving one form field multiple labels; it confuses screen readers.
Hits - 39
Multisite Network
A feature that allows a single installation of WordPress to run dozens, hundreds, or thousands of websites.
Hits - 38
Synonyms - WPMU, Network
Network RTT
Round-trip time between browser and server; lower RTT means faster starts.
Hits - 39
Newsfeed
A component that allows you to display RSS or Atom feeds from external websites on your Joomla site.
Synonyms - RSS, Atom, Feed
No document.write()
Avoid document.write(); it blocks rendering and hurts performance.
Hits - 41
No Unload Listeners
Avoid beforeunload/unload handlers that slow navigation or block closes.
Hits - 36

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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