SEO Report Page

Report Generated: March 2, 2026 at 11:08

Region: California, United States

Audit Engine: 13.0.1

Key Metrics

Overall Score

E (53.36%)

8.58s

Time

5.6MB

Weight

796

Requests

39.48s

Clock

5.6MB

Weight

796

Requests

Visual Progress

2.1s

4.3s

6.4s

8.5s

10.6s

12.8s

14.9s

17.0s

TTFB

FCP

TTI

LCP

1.5s

3.1s

4.6s

6.2s

7.7s

9.3s

10.8s

12.4s

TTFB

FCP

TTI

LCP

Page Composition

Page Weight

Total: 5.6 MB

IMG

JavaScript 4.1 MB

Images 842.1 KB

Fonts 213.8 KB

HTML 174.8 KB

CSS Stylesheets 164.7 KB

Other 153.5 KB

Media 2.1 KB

Request Count

Total: 334 requests

Other

IMG

Other 138 req

JavaScript 128 req

Images 39 req

HTML 13 req

CSS Stylesheets 9 req

Fonts 5 req

Media 2 req

Performance Metrics

Show Details

First Contentful Paint

Poor

5.9s

First Contentful Paint marks the time at which the first text or image is painted onto your page.

Mobile: 7.8 s Desktop: 1.4 s Score: 27%

Learn More →

Time to Interactive

Poor

30.21s

Time to interactive is the amount of time it takes for the page to become fully interactive.

Mobile: 39.5 s Desktop: 8.6 s Score: 0%

Learn More →

Speed Index

Poor

13.54s

Speed Index shows how quickly the contents of a page are visibly populated.

Mobile: 16.8 s Desktop: 6.0 s Score: 6%

Learn More →

Total Blocking Time

Poor

2,285ms

How much time is blocked by scripts during your page loading process.

Mobile: 2,290 ms Desktop: 2,260 ms Score: 0%

Learn More →

Largest Contentful Paint

Poor

14.28s

Largest Contentful Paint marks how long it takes for the largest element of content to be painted on your page.

Mobile: 18.6 s Desktop: 4.1 s Score: 0%

Learn More →

Cumulative Layout Shift

Excellent

Cumulative Layout Shift measures the movement of visible elements within the viewport as the page loads.

Mobile: 0 Desktop: 0.001 Score: 100%

Learn More →

Response Codes

Total Requests 335

Success Rate 94%

Error Rate 6%

-1 18

200 287

203 1

204 15

206 2

301 1

302 8

404 2

429 1

Summary

30.7%

Core

43.8%

Performance

81.8%

SEO

89.9%

Accessibility

56.0%

Best Practice

Show Details

Time to Interactive

Critical

Metric Score: 0%

Time to Interactive is slow; consider reducing JavaScript execution.

TTI Value	Interpretation	Status
≤ 3.8 s	Good (100)	Good
3.8 s - 7.3 s	Needs Improvement (declines from 100 to 0)	Warning
≥ 7.3 s	Poor (0)	Critical

This card uses weighted scoring (70% mobile, 30% desktop).

(Raw values: 39,478 ms mobile , 8,576 ms desktop )

Title is the heading of the webpage. The sentence or string enclosed between html title tag (<title></title>) is the title of your website. Search engines searches for the title of your website and displays title along with your website address on search result. Title is the most important element for both SEO and social sharing. Title should be less than 50 to 60 characters because search engine typically displays this length of string or sentence on search result. A good title can consist the primary keyword, secondary keyword and brand name. For example a fictitious gaming information providing sites title may be like "the future of gaming information is here". A webpage title should contain a proper glimpse of the website. title is important element as an identification of your website for user experience, SEO and social sharing. So have a nice and catching title.

Your site does not have a title! This is bad. Add a page title.

Title:
Length: 0

Meta Description

Critical

Metric Score: 0%

Description is the full interpretation of your website content and features. Most often it is a short paragraph that describe what are features and information provided by the website to its visitors. You may consider it a advertising of your website. Although not important for search engine ranking but very important for hits or visits through search engine results. Description should be less than 150 character because search engine shows this length of paragraph on search result. And every page of website should contain an unique description to avoid description duplication. Description is the definition of your website for user experience so form it as complete but short and precise illustration of your website.

Your site does not have a meta description.

Description:
Length: 0

Meta Keywords

Critical

Metric Score: 0%

Meta keywords are keywords inside Meta tags. Meta keywords are not likely to be used for search engine ranking. the words of title and description can be used as meta keywords. it is a good idea for SEO other than search engine ranking.

Your site does not have any meta keywords.

Keywords:
Length: 0

Keyword Usage

Critical

Metric Score: 0%

Keyword usage is the using of your keywords inside Meta tags and contents of your website. Use keywords that describes your site properly for precise search engine result of your website.

Needs improvement. Few or no meta keywords match your content.

Meta Keyword	In Content

Text/HTML Ratio Test

Critical

Measured Value: 0.0%

Metric Score: 0%

Text-to-HTML ratio measures visible text content as a percentage of total HTML markup. Modern CMS and framework-heavy sites (Joomla, WordPress, React, etc.) typically produce 5–15% due to component scaffolding, utility CSS classes, and inline SVGs. A ratio above 15% is excellent. While not a direct ranking factor, a low ratio signals DOM bloat, inline code, and excessive markup that affects Core Web Vitals, crawl efficiency, and overall page weight.

Your text-to-HTML ratio is 0.0% — very low. The page is extremely code-heavy relative to visible content. Review for DOM bloat, inline resources, and unnecessary markup.

HTML Headings

Critical

Metric Score: 20%

H1 status is the existence of any content inside h1 tag. Although not important like Meta titles and descriptions for search engine ranking but still a good way to describe your contents in search engine result. H2 status is less important but should be used for proper understanding of your website for visitor.

Issues found: No H1 tags found. Add one H1 tag with relevant keywords.

H1(0)

H2(0)

H3(0)

H4(0)

H5(0)

H6(0)

Heading Order

Critical

Metric Score: 0%

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies.

Ensure heading elements are in a sequentially-descending order without skipping levels. Score: 75%. 1 heading order issue(s) found.

Heading Order: 0%
Heading Levels Used: None
Level Skips: 6
Issues:

No headings found on the page.

Lighthouse Failing Elements (1):

Element	Selector	Issue
`<h4 class="merch-menu-heading">`	div#5563fd96-24b5-4223-937f-73f3ca9ebfbd > div#d1b9819e-e65d-4e3a-8996-da1717cf4937 > div.merchMenuWrapper > h4.merch-menu-heading	Fix any of the following: Heading order invalid

Button Name

Excellent

Metric Score: 100%

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers.

Ensure all buttons have accessible names so screen readers can identify their purpose. Score: 100%.

Button Name: 100%
Total Buttons: 0
Without Accessible Name: 0

Sitemap

Critical

Metric Score: 0%

Sitemap is a xml file which contain full list of your website urls. It is used to include directories of your websites for crawling and indexing for search engine and access for users. It can help search engine robots for indexing your website more fast and deeply. It is roughly an opposite of robots.txt. You can create a sitemap.xml by various free and paid services or you can write it with proper formatting. Also keep these things in mind: 1) Sitemap must be less than 10 MB (10,485,760 bytes) and can contain maximum 50,000 urls. If you have more urls than this, create multiple sitemap files and use a sitemap index file. 2) Put your sitemap in the website root directory and add the url of your sitemap in robots.txt. 3) sitemap.xml can be compressed using gzip for faster loading.

Your site does not have a sitemap.

Internal vs External Links

Critical

Metric Score: 0%

Internal links connect pages within your website, improving navigation and SEO. External links point to other websites and should be used sparingly to high-quality sources. A good balance (more internal than external) enhances user experience and search engine ranking.

No internal links found. Add relevant internal links. No external links found. Consider adding a few high-quality links.

Total Internal Links0

Total External Links0

NoIndex, NoFollow, DoFollow Links

Critical

Metric Score: 50%

NoIndex prevents search engines from indexing a page, while NoFollow prevents passing link equity. DoFollow links allow both. Minimize NoIndex and NoFollow unless intentional, and ensure DoFollow links dominate for SEO. Use meta robots tags carefully to control crawling behavior.

No NoIndex links found, which is good for SEO. No DoFollow links found. Add DoFollow links to pass link equity. No restrictive meta robots settings, allowing crawling. No links detected. Add links to improve SEO.

Issues reducing this score:

No DoFollow links detected — the page passes no link equity (−30 pts)
No links at all (NoIndex, NoFollow, or DoFollow) detected on the page (−20 pts)

Scoring breakdown for NoIndex, NoFollow, DoFollow links
Component	Your Value	Score
NoIndex Links (30 pts max)	0 links	30 / 30
DoFollow vs NoFollow (30 pts max)	0 DoFollow · 0 NoFollow	0 / 30
Meta Robots (20 pts max)	No restrictions	20 / 20
Link Presence (20 pts max)	0 total links	0 / 20
Total		50 / 100

≥ 80 = Excellent • 60–79 = Warning • < 60 = Critical

SEO Friendly Links

Excellent

Metric Score: 100%

An SEO friendly link follows these rules: use dashes as separators, avoid parameters and numbers, and use static URLs. To optimize: 1) Replace underscores or other separators with dashes, remove numbers and parameters. 2) Merge www and non-www URLs. 3) Use static URLs and create an XML sitemap. 4) Block unfriendly links via robots.txt. 5) Use canonical tags.

Links of your site are SEO friendly.

Favicon

Critical

Metric Score: 0%

A favicon is a small icon displayed in browser tabs and bookmarks, enhancing brand recognition and user experience. Ensure your site has a favicon for better SEO and professionalism.

Your site does not have a favicon.

Image Alt Test

Excellent

Metric Score: 100%

An alternate title for images (alt attribute) describes the image content, aiding search engine spiders and accessibility. Ensure all content images have descriptive alt text, excluding decorative images.

Your site does not have any images without alt text.

Document has a valid `hreflang`

Excellent

Metric Score: 100%

Use hreflang tags to specify language and regional targeting for international pages.

Document has a valid `hreflang`

Links do not have descriptive text

Critical

Metric Score: 0%

Lighthouse found 1 issue(s). Use descriptive link text instead of generic phrases like "click here" or "learn more."

Links do not have descriptive text

Issues (1):

Document has a valid `rel=canonical`

Excellent

Metric Score: 100%

Use canonical links to specify preferred URLs and avoid duplicate content issues.

Document has a valid `rel=canonical`

Page isn’t blocked from indexing

Excellent

Metric Score: 100%

Ensure pages are not blocked from crawling by robots.txt or meta robots tags.

Page isn’t blocked from indexing

Links are crawlable

Excellent

Metric Score: 100%

Ensure anchor elements have href attributes so search engines can discover linked pages.

Links are crawlable

Page has successful HTTP status code

Excellent

Metric Score: 100%

Pages should return a successful HTTP status code (200) to be indexed.

Page has successful HTTP status code

Image elements do not have `[alt]` attributes

Critical

Metric Score: 0%

Lighthouse found 2 issue(s). Provide descriptive alt text for all content images to aid search engines and accessibility.

Image elements do not have `[alt]` attributes

Issues (2):

<img class="singular-banner-background-image" src="">
<img class="singular-banner-logo" src="https://cdn.singular.net/dashboard/banners/29beaa59fc1cb4d7195c8ed1c8fc957…">

Structured data is valid

Excellent

Metric Score: 100%

Use structured data (Schema.org) to enhance search engine understanding and rich results.

Manual verification required

robots.txt is valid

Excellent

Metric Score: 100%

Ensure a valid robots.txt file exists to guide search engine crawlers.

robots.txt is valid

Document has a `<title>` element

Excellent

Metric Score: 100%

Provide a descriptive <title> element to improve search visibility and click-through rates.

Document has a `<title>` element

Document has a meta description

Excellent

Metric Score: 100%

Include a concise meta description to improve click-through rates in search results.

Document has a meta description

DOC Type

Critical

Metric Score: 0%

A doctype declaration validates your web page and ensures proper rendering. It is not a direct SEO factor but is essential for web standards compliance. Add a doctype (e.g., <!DOCTYPE html>) to your HTML.

Page does not have a doctype.

Deprecated HTML Tag

Excellent

Metric Score: 100%

Deprecated HTML tags and attributes (e.g., , <center>) are outdated and may not be supported in future browsers. Replace them with modern HTML and CSS for better compatibility and maintainability.

Your site does not have any deprecated HTML tags.

HTML Page Size

Critical

Metric Score: 25%

HTML page size impacts webpage loading time and should generally stay under 100 KB (excluding external CSS, JS, or images). To optimize: 1) Move CSS and JS to external files. 2) Prioritize text content for faster rendering. 3) Compress images and media to under 100 KB.

HTML page size is 887 KB, which is significantly large. Reduce below 400 KB.

Your HTML page size: 887.2 KB

HTML Size	Interpretation	Status
≤ 100 KB	Excellent (100)	Excellent
100 KB - 200 KB	Good (75)	Good
200 KB - 400 KB	Needs Improvement (50)	Warning
> 400 KB	Poor (25)	Poor

Current status: Poor. Keep HTML as lean as possible for faster delivery and rendering.

Micro Data Schema Test

Critical

Metric Score: 25%

Microdata provides structured information about your content, improving search engine understanding and display in search results. Use schema.org markup to enhance visibility.

Site failed micro data schema test.

IP Canonicalization Test

Critical

Metric Score: 0%

IP canonicalization ensures search engines don't treat multiple domains on the same IP as duplicates. Use redirects to point to your primary domain for proper indexing.

Site failed IP canonicalization test.

URL Canonicalization Test

Critical

Metric Score: 0%

Canonical tags consolidate duplicate URLs into a single preferred version, preventing content duplication issues. Use <link rel="canonical"> for consistent indexing.

Site failed URL canonicalization test.

Plain Text Email Test

Excellent

Metric Score: 100%

Plain text email addresses are vulnerable to scraping by bots, leading to spam. Obfuscate emails using CSS pseudo classes, reverse writing, or JavaScript.

Site passed plain text email test. No plain text email found.

GZIP Compression

Excellent

Metric Score: 100%

GZIP compression reduces page size for faster loading, especially for text-based content, achieving 70-90% compression rates. Enable GZIP and aim for a compressed size ≤ 33 KB. Avoid compressing already compressed assets like images.

Reduced from 887.2 KB to 154.7 KB (–83%).

GZIP Enabled: Yes
Original Size: 887.2 KB
Compressed Size: 154.7 KB
Reduction: 83%

Inline CSS

Excellent

Metric Score: 100%

Inline CSS increases webpage loading time, impacting SEO. Move CSS to external .css files to improve performance and maintainability.

Your site does not have any inline CSS.

Inline CSS Instances: 0

Internal CSS

Excellent

Metric Score: 100%

Internal CSS (style blocks in HTML) can slow down page rendering. Move CSS to external .css files for better caching and maintainability.

Your site does not have any internal CSS.

Internal CSS Blocks: 0

First Contentful Paint

Critical

Metric Score: 27%

First Contentful Paint measures the time until the first content is rendered on mobile.

Your page render time is poor. Optimize server response and resources. Desktop: 1.39s (Good). Mobile: 7.83s (Poor).

FCP Value	Interpretation	Status
≤ 1.0 s	Excellent (100)	Excellent
1.0 s - 1.8 s	Good (declines from 100 to 80)	Good
1.8 s - 3.0 s	Needs Improvement (declines from 80 to 40)	Warning
3.0 s - 6.0 s	Poor (declines from 40 to 0)	Critical
> 6.0 s	Very Poor (0)	Critical

This card uses weighted scoring (70% mobile, 30% desktop).

Speed Index

Critical

Metric Score: 6%

Speed Index shows how quickly content is visually displayed on mobile.

Your page visually loads in 16.77 seconds on mobile. Optimize rendering and resources urgently.

Speed Index	Interpretation	Status
≤ 1.5 s	Excellent (100)	Excellent
1.5 s - 2.0 s	Good (declines from 100 to 80)	Good
2.0 s - 4.0 s	Needs Improvement (declines from 80 to 40)	Warning
> 4.0 s	Poor (falls toward 0)	Critical

This card uses weighted scoring (70% mobile, 30% desktop).

Total Blocking Time

Critical

Metric Score: 0%

Total Blocking Time measures the total duration of long tasks (over 50 ms) that block the main thread during page load. High TBT means the page may feel unresponsive to user input. Optimize JavaScript execution, break up long tasks, and defer non-critical scripts to reduce blocking time.

Your site has 2294 milliseconds of blocking time on mobile. Reduce main-thread work urgently.

TBT Value	Interpretation	Status
≤ 150 ms	Excellent (100)	Excellent
150 ms - 300 ms	Good (declines from 100 to 80)	Good
300 ms - 600 ms	Needs Improvement (declines from 80 to 40)	Warning
600 ms - 1200 ms	Poor (declines from 40 to 0)	Critical
> 1200 ms	Very Poor (0)	Critical

This card uses weighted scoring (70% mobile, 30% desktop).

Largest Contentful Paint

Critical

Metric Score: 0%

Largest Contentful Paint measures how long it takes for the largest visible content element (image, video, or text block) to render. Optimize images, improve server response times, and eliminate render-blocking resources to reduce LCP.

Your Largest Contentful Paint is poor and should be optimized. Desktop: 4085 ms (Poor). Mobile: 18644 ms (Poor).

LCP Value	Interpretation	Status
≤ 1.2 s	Excellent (100)	Excellent
1.2 s - 2.5 s	Good (100)	Good
2.5 s - 4.0 s	Needs Improvement (declines from 100 to 0)	Warning
> 4.0 s	Poor (0)	Critical

This card uses desktop/mobile weighted scoring (70% mobile, 30% desktop).

Cumulative Layout Shift

Excellent

Metric Score: 100%

Cumulative Layout Shift measures the total of all unexpected layout shifts that occur during the page lifespan. Set explicit dimensions on images and videos, avoid inserting content above existing content, and use CSS containment to minimize layout instability.

Your page has a CLS score of 0 on mobile. This is optimal.

CLS Value	Interpretation	Status
≤ 0.05	Excellent (100)	Excellent
0.05 - 0.10	Good (declines from 100 to 80)	Good
0.10 - 0.25	Needs Improvement (declines from 80 to 40)	Warning
0.25 - 0.50	Poor (declines from 40 to 0)	Critical
> 0.50	Very Poor (0)	Critical

This card uses weighted scoring (70% mobile, 30% desktop).

Render Blocking Requests

Critical

Metric Score: 5%

Render-blocking resources (scripts, stylesheets) delay the first paint of your page. Eliminate them by delivering critical JS/CSS inline, deferring non-critical scripts, and avoiding @import in CSS.

Requests are blocking the page's initial render, which may delay LCP. Eliminate render-blocking by delivering critical JS/CSS inline, deferring non-critical scripts, and avoiding @import in CSS.

Savings Potential: Est savings of 5,470 ms (Mobile), Est savings of 760 ms (Desktop)

Top Render-Blocking Resources:

Resource URL	Transfer Size	Duration	Type
/video-player/2.1.9/nike-one-video-player.min.js (static-assets.nike.com)	192.3 KB	5,832 ms	Mobile & Desktop
/static/experience/experimentation-eng/optimization-client/bundle.js (www.nike.com)	90.3 KB	3,740 ms	Mobile & Desktop
/static/uxf/dotcom-nav-v3/packages/header-footer-renderer/public/header.clientBu… (www.nike.com)	79.3 KB	2,765 ms	Mobile & Desktop
/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/p.js (www.nike.com)	60.2 KB	2,602 ms	Mobile & Desktop
/assets/vendor/adobe-alloy/2.32.1/alloy.js (www.nike.com)	48.2 KB	2,277 ms	Mobile & Desktop
/static/experience/experimentation-eng/bellotti/playmaker/bundle.js (www.nike.com)	32.9 KB	1,627 ms	Mobile & Desktop
/assets/vendor/react-dom/17.0.2/react-dom.production.min.js (www.nike.com)	39.9 KB	1,627 ms	Mobile & Desktop
/static/analytics-client/public/analytics-client.min.js (www.nike.com)	27.9 KB	1,627 ms	Mobile & Desktop
/video-player/2.1.9/nike-one-video-player.min.css (static-assets.nike.com)	16.9 KB	1,520 ms	Mobile & Desktop
/static/privacy-core/public/privacy-core.js (www.nike.com)	16.6 KB	1,302 ms	Mobile & Desktop
/static/ncss/5.0/dotcom/desktop/css/ncss.en-us.min.css (www.nike.com)	17.8 KB	977 ms	Mobile & Desktop
/static/uxf/web-shell-client/v1/bundle.umd.js (www.nike.com)	10.0 KB	652 ms	Mobile & Desktop
/assets/vendor/@emotion/styled-base/10.0.27/styled-base.umd.min.js (www.nike.com)	5.4 KB	327 ms	Mobile & Desktop
/assets/vendor/@emotion/styled/10.0.27/styled.umd.min.js (www.nike.com)	5.8 KB	327 ms	Mobile & Desktop
/assets/vendor/react/17.0.2/react.production.min.js (www.nike.com)	5.5 KB	327 ms	Mobile & Desktop
/assets/vendor/@emotion/core/10.0.27/core.umd.min.js (www.nike.com)	7.5 KB	327 ms	Mobile & Desktop
/assets/ncss/glyphs/2.6/css/glyphs.min.css (www.nike.com)	2.1 KB	165 ms	Mobile & Desktop
Total	658.7 KB	28,021 ms	—

Avoid Chaining Critical Requests

Excellent

Metric Score: 100%

Critical request chains represent resources that depend on each other to load. Reducing the length and size of these chains can speed up page loading. Use link rel=preload to load critical assets sooner.

No critical request chains detected. This is optimal.

Initial Server Response Time

Good

Metric Score: 81%

Server response time (TTFB) measures how long it takes for a browser to receive the first byte of page content. Optimize backend performance to improve this.

Your server responds in 73 milliseconds on mobile. This is optimal.

Unminified CSS

Excellent

Metric Score: 100%

Minifying CSS files can reduce network payload sizes.

Your page has 0 unminified CSS files on mobile. This is optimal.

Unminified CSS Files: 0 (Mobile), 0 (Desktop)

Unminified JavaScript

Excellent

Metric Score: 100%

Minifying JavaScript files can reduce payload sizes and script parse time.

Your page has Mobile: 0, Desktop: 0 unminified JavaScript files. This is optimal.

Unminified JavaScript Files: 0 files (Mobile), 0 files (Desktop)

Unminified JavaScript Files: No unminified JavaScript detected

Unused CSS Rules

Good

Metric Score: 85%

Estimated savings: 300 ms / 41.7 KB

Unused CSS rules add unnecessary bytes to your page, slowing download and parse times. Identify and remove CSS that is not used on the page, or defer non-critical CSS to improve load performance.

Your page has 3 unused CSS files on mobile. This is optimal.

Unused CSS Files: Est savings of 42 KiB (Mobile), Est savings of 41 KiB (Desktop)

Top Unused CSS Files:

#	URL	Total Size	Potential Savings	Savings %
1	static-assets.nike.com/video-player/2.1.9/nike-one-video-player.min.css	32.23 KB	15.42 KB	47.85%
2	www.nike.com/static/ncss/5.0/dotcom/desktop/css/ncss.en-us.min.css	33.18 KB	13.83 KB	41.67%
3	www.nike.com/assets/experience/ciclp/landing-pages-next/static/branch/production-2026-02-26--22...	27.61 KB	12.49 KB	45.22%

Unused JavaScript

Critical

Metric Score: 0%

Unused JavaScript increases download size and parse/compile time, delaying interactivity. Remove unused code, use code splitting, and defer non-critical scripts to reduce the JavaScript payload.

Your page has 22 unused JavaScript files on mobile. Remove unused code urgently.

Unused JavaScript Files: Est savings of 1,079 KiB (Mobile), Est savings of 1,082 KiB (Desktop)

Top Unused JavaScript Files:

#	URL	Total Size	Potential Savings	Savings %
1	static-assets.nike.com/video-player/2.1.9/nike-one-video-player.min.js	189.28 KB	122.00 KB	64.45%
2	www.nike.com/static/bellotti/playcard/_reco/public/e100e4b2c1954888356a/index.umd.js	98.69 KB	72.21 KB	73.17%
3	www.nike.com/static/experience/experimentation-eng/optimization-client/bundle.js	89.13 KB	64.31 KB	72.15%
4	analytics.tiktok.com/i18n/pixel/static/main.MTEwMjY2ZTExMA.js	105.20 KB	61.13 KB	58.11%
5	www.googletagmanager.com/gtag/js?id=G-QTVTHYLBQS&l=marketingClientDataLayer&cx=c&gtm=4e62q0	160.10 KB	58.88 KB	36.78%

Uses Optimized Images

Excellent

Metric Score: 100%

Serve images in modern formats (WebP, AVIF), compress them appropriately, and deliver correctly sized images for each viewport. Unoptimized images are often the single largest source of page weight, directly increasing load time and data usage. Use responsive images with srcset, lazy-load offscreen images, and apply lossy or lossless compression to reduce file size without visible quality loss.

No unoptimized images detected. This is optimal.

Unoptimized Images: N/A (Mobile), N/A (Desktop)

Unoptimized Images: No unoptimized images detected

Uses Text Compression

Excellent

Metric Score: 100%

Enable text-based resource compression (Gzip or Brotli) on your server for HTML, CSS, JavaScript, SVG, and JSON responses. Compression typically reduces transfer size by 60–80%, significantly improving load time. Configure your web server or CDN to compress all text-based MIME types and verify with response headers (Content-Encoding: gzip or br).

No uncompressed text resources detected. This is optimal.

Uncompressed Text Resources: N/A (Mobile), N/A (Desktop)

Uncompressed Resources: No uncompressed text resources detected

Uses Rel Preconnect

Excellent

Metric Score: 100%

Use <link rel="preconnect"> to establish early connections to important third-party origins, saving DNS lookup, TCP handshake, and TLS negotiation time. This is especially valuable for fonts, analytics, CDN assets, and API endpoints loaded early in the page lifecycle. Limit preconnects to 2–4 critical origins to avoid connection contention.

No missing preconnect opportunities detected. This is optimal.

Missing Preconnect Origins: N/A (Mobile), N/A (Desktop)

Missing Preconnect Origins: No missing preconnect opportunities detected

Server Response Time

Good

Metric Score: 81%

Initial Server Response Time (Time to First Byte) measures how long the server takes to respond to the first request. Optimize server-side processing, use caching, upgrade hosting infrastructure, and minimize redirects to reduce TTFB.

Your server responds in 73 milliseconds on mobile. This is optimal.

Redirects

Excellent

Metric Score: 95%

Estimated savings: 630 ms

Page redirects add extra network round trips before content can be loaded, increasing latency. Eliminate unnecessary redirects, update internal links to point directly to final URLs, and ensure HTTPS redirects are minimal.

Your page has 1 redirects on mobile. This is optimal.

Redirects: Est savings of 630 ms (Mobile), N/A (Desktop)

Redirects (Top 5 by Time):

http://nike.com/: 630.00 ms

Efficient Animated Content

Excellent

Metric Score: 100%

Replace large GIF animations with video formats (MP4, WebM) which are significantly smaller and can be hardware-decoded. Animated GIFs are extremely inefficient — a 10-second GIF can easily exceed 10 MB while the equivalent MP4 may be under 500 KB. Use <video autoplay loop muted playsinline> as a drop-in replacement, and consider CSS animations or Lottie for UI animations.

No inefficient animated content detected. This is optimal.

Inefficient Animated Content: N/A (Mobile), N/A (Desktop)

Inefficient Animated Content: No inefficient animated content detected

Non-Composited Animations

Excellent

Metric Score: 100%

Non-composited animations run on the main thread instead of the GPU, causing jank and poor visual performance. Use CSS properties like transform and opacity for animations, which can be GPU-accelerated and run on the compositor thread.

Your page has 0 non-composited animations on mobile. This is optimal.

Non-Composited Animations: 7 animated elements found (Mobile), N/A (Desktop)

Non-Composited Animations: No non-composited animations detected

Total Byte Weight

Critical

Measured Value: 0% (5,706 KiB)

Metric Score: 0%

Total Byte Weight measures the total size of all resources loaded by the page. Reduce resource sizes for better performance.

Your page has a total byte weight of 5702.01 KB on mobile. Reduce resource sizes urgently.

Total Size	Score Interpretation	Status
≤ 400 KB	Excellent (80-100)	Good
400 KB - 800 KB	Needs Improvement (60-79)	Warning
> 800 KB	Poor (< 60)	Critical

Score = 100 - (Bytes / 20,000). A lighter page loads faster.

DOM Size

Critical

Metric Score: 2%

Reduce DOM node count to speed up page rendering.

Your page has 3009 DOM elements on mobile. Reduce DOM size urgently.

DOM Size: 3,009 elements (Mobile), 2,866 elements (Desktop)

DOM Statistics:

Total elements: 3009
DOM depth: 25
Most children: 49

User Timings

Excellent

Metric Score: 100%

Use User Timing API marks/measures to understand performance bottlenecks.

User timings are informative. Review timings to optimize key page events.

User Timings: 14 user timings (Mobile), N/A (Desktop)

User Timings (Top 5):

Next.js-before-hydration: 2,145.69 ms
NikeDotcomNav:generatorMeasure: 1,727.08 ms
v3HeaderHydrationMeasure: 124.73 ms
v3FooterHydrationMeasure: 66.47 ms
Next.js-hydration: 263.52 ms

Bootup Time

Critical

Metric Score: 0%

Reduce JavaScript execution time to improve responsiveness.

Your page has a JavaScript execution time of 6576.1 ms on mobile. Optimize scripts urgently.

Bootup Time: 6.6 s (Mobile), N/A (Desktop)

Scripts with High Execution Time (Top 5):

/assets/experience/ciclp/landing-pages-next/static...: 3,189.79 ms
/: 2,065.44 ms
/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed...: 938.64 ms
Unattributable: 869.26 ms
/assets/experience/ciclp/landing-pages-next/static...: 633.71 ms

Mainthread Work Breakdown

Critical

Metric Score: 0%

Reduce main-thread tasks to improve responsiveness.

Your page has a main thread work time of 12220.16 ms on mobile. Optimize main thread tasks urgently.

Mainthread Work Breakdown: 12.2 s (Mobile), N/A (Desktop)

Main Thread Tasks (Top 5 by Duration):

Script Evaluation: 6,365.36 ms
Other: 2,156.38 ms
Rendering: 1,123.27 ms
Script Parsing & Compilation: 1,094.47 ms
Style & Layout: 1,002.31 ms

Font Display

Good

Metric Score: 80%

Ensure text remains visible during webfont loading.

Your page has 4 fonts without font-display on mobile. This is optimal.

Font Display: Est savings of 80 ms (Mobile), N/A (Desktop)

Fonts Without Font-Display (Top 5 by Impact):

/static/ncss/5.0/dotcom/fonts/HelveticaNowDisplayM...: 75.00 ms
/static/ncss/5.0/dotcom/fonts/HelveticaNowText.wof...: 50.00 ms
/static/ncss/5.0/dotcom/fonts/HelveticaNowTextMedi...: 45.00 ms
/static/ncss/5.0/dotcom/fonts/Nike-Futura-ot-300.w...: 30.00 ms

Resource Summary

Critical

Metric Score: 18%

Minimize the number of requests and total transfer size to improve page load performance. Fewer requests and smaller transfer sizes reduce latency and improve user experience, especially on mobile devices.

Reduce requests to under 50 (current: 334). Combine CSS/JS files and optimize images. Transfer size (5,711.96 KB) is too large. Compress images and minify assets. Too many image requests (40). Use lazy loading or fewer images. Image transfer size (828.31 KB) is high. Compress images to under 100 KB each.

Total Resources: 334 requests • 5,702.01 KB (Mobile), 334 requests • 5,711.96 KB (Desktop)
Desktop Resources:

Image: 39 requests, 842.15 KB
Font: 5 requests, 213.81 KB
Document: 13 requests, 174.77 KB
Stylesheet: 9 requests, 164.74 KB
Other: 138 requests, 153.51 KB

Mobile Resources:

Image: 40 requests, 828.31 KB
Font: 5 requests, 213.70 KB
Document: 13 requests, 174.46 KB
Stylesheet: 10 requests, 165.83 KB
Other: 136 requests, 151.64 KB

No Document Write

Excellent

Metric Score: 100%

No Document Write checks for document.write() calls, which can delay page rendering. Avoid using document.write() for better performance.

No document.write() calls detected. This is optimal.

No Document Write: N/A
Document Write Instances: No document.write() calls detected

Unsized Images

Excellent

Metric Score: 100%

Unsized Images checks for images without explicit width and height, which can cause layout shifts. Set dimensions to improve performance.

No unsized images detected. This is optimal.

Unsized Images: N/A
Unsized Images: No unsized images detected

Uses Rel Preload

Excellent

Metric Score: 100%

Use <link rel="preload"> to prioritize fetching critical resources that are discovered late in the page load (e.g., fonts referenced in CSS, hero images, key scripts). Preloading tells the browser to start downloading these resources immediately rather than waiting until they are naturally discovered during parsing. Limit preloads to 3–5 truly critical resources to avoid bandwidth contention.

No resources identified for preload. This is optimal.

Uses Rel Preload: N/A
Resources to Preload: No resources identified for preload

Duplicated JavaScript

Excellent

Metric Score: 100%

Remove duplicate JavaScript modules to reduce bundle size and parse/compile time. Use code splitting and tree shaking to eliminate redundant code.

No duplicated JavaScript detected. This is optimal.

Duplicated JavaScript: N/A
Duplicated Scripts: No duplicated JavaScript detected

Long Tasks

Excellent

Metric Score: 100%

Long tasks (>50ms) block the main thread and delay responsiveness. Break up long-running JavaScript into smaller chunks using techniques like code splitting, web workers, or yielding to the browser.

No long tasks detected. This is optimal.

Long Tasks: N/A
Long Tasks: No long tasks detected

Efficient Cache Policy

Critical

Metric Score: 20%

Estimated savings: 1.4 MB

Cache-Control headers tell browsers how long to reuse a resource before re-fetching it. Short or missing TTLs force unnecessary network requests on repeat visits, slowing page load. Score is based on first-party wasted bytes plus 15% of third-party waste (0 KB = 100, <= 50 KB = 90, <= 150 KB = 80, <= 300 KB = 65, <= 750 KB = 40). Third-party resources carry reduced weight since they are outside your direct control.

30 first-party resources (1,387.0 KB wasted).

Cache savings summary
Platform	Potential Savings	1st-Party Items	3rd-Party Items
Mobile	1,387.0 KB	30	0
Desktop	1,387.0 KB	30	0

Scoring thresholds
First-Party Wasted Bytes	Score	Status
0 KB	100	Excellent
≤ 50 KB	90	Good
≤ 150 KB	80	Acceptable
≤ 300 KB	65	Needs Improvement
≤ 750 KB	40	Poor
> 750 KB	20	Critical

Third-party waste is weighted at 15% to reflect real-world impact without over-penalising for resources outside your control.

First-Party Resources with Short Cache (30):

/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437... — 240.8 KB · TTL: none · Savings: 240.8 KB
/static/bellotti/playcard/_reco/public/e100e4b2c1954888... — 100.0 KB · TTL: 6m · Savings: 100.0 KB
/static/cssf/async-chat/_reco/public/3b0b8bb7a123a917a3... — 91.0 KB · TTL: 12m · Savings: 91.0 KB
/static/experience/experimentation-eng/optimization-cli... — 90.3 KB · TTL: 10m · Savings: 90.3 KB
/static/uxf/dotcom-nav-v3/packages/header-footer-render... — 79.3 KB · TTL: 3m · Savings: 79.3 KB
/static/uxf/dotcom-nav-v3/packages/header-footer-render... — 71.9 KB · TTL: 9m · Savings: 71.9 KB
/static/analytics-client/public/118.chunk.981aa2.js — 62.2 KB · TTL: 3m · Savings: 62.2 KB
/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437... — 60.2 KB · TTL: 1m · Savings: 60.2 KB
... and 22 more

Improve Image Delivery

Critical

Metric Score: 40%

Use modern image formats (WebP/AVIF), responsive images, and efficient encoding to reduce payload and improve loading speed.

Consider using modern image formats (WebP/AVIF), responsive images, and efficient encoding. Potential savings: 600.8 KiB.

Image Delivery: Est savings of 193 KiB (Mobile), Est savings of 601 KiB (Desktop)
Images to Optimize — Mobile (6 images, 193.3 KiB total savings):

/a/images/w_144,c_limit/9bc175f7-173c-40cf-a9ec-e274a9cfa068... — 52.4 KiB savings (total: 55.0 KiB)
/a/images/w_144,c_limit/dcb28088-bab2-47ec-92b9-854469962861... — 31.0 KiB savings (total: 33.6 KiB)
/a/images/w_144,c_limit/74b73e6e-1890-4657-99ac-8bdfe37f28a7... — 29.4 KiB savings (total: 32.0 KiB)
/a/images/w_144,c_limit/a6b8988a-e67f-43f7-90b5-a81adff43745... — 28.3 KiB savings (total: 30.9 KiB)
/a/images/w_144,c_limit/436fa833-4621-4bcc-acb6-cbb7a651b151... — 27.0 KiB savings (total: 29.6 KiB)
/a/images/w_144,c_limit/d6083bf6-40f4-4840-8208-74488a3e61ca... — 25.3 KiB savings (total: 27.9 KiB)

Legacy JavaScript

Critical

Metric Score: 0%

Avoid serving legacy JavaScript polyfills to modern browsers. Use module/nomodule pattern or differential serving to reduce unnecessary code.

Avoid serving legacy JavaScript to modern browsers. Use module/nomodule pattern or differential serving.

Legacy JavaScript: Est savings of 82 KiB
Legacy Scripts (Top 5):

/singular-sdk/latest/singular-sdk.js — 19.8 KB wasted
/static/cssf/async-chat/_reco/public/3b0b8bb7a123a... — 19.0 KB wasted
/en_US/fbevents.js — 12.5 KB wasted
/assets/experience/ciclp/landing-pages-next/static... — 12.2 KB wasted
/ads/pixel.js — 9.8 KB wasted

Avoid Forced Reflow

Poor

Metric Score: 68%

A forced reflow (layout thrashing) happens when JavaScript reads a layout property — such as offsetWidth, offsetHeight, getBoundingClientRect(), or getComputedStyle() — right after changing the DOM or CSS styles. This forces the browser to stop and recalculate the page layout synchronously, blocking the main thread and causing visible jank or frozen interfaces. Scored by total reflow time: 0ms = 100, ≤30ms = 90, ≤100ms = 75, ≤250ms = 50, ≤500ms = 30, >500ms = 15.

Forced reflow detected (108.6 ms). Batch DOM reads before writes, use requestAnimationFrame() for visual updates, avoid reading layout properties inside loops, and prefer CSS transform/opacity for animations.

Total Reflow Time: 37.3 ms total reflow time

Scoring Thresholds:

Reflow Time	Score	Rating
0 ms	100	Excellent
≤ 30 ms	90	Good
≤ 100 ms	75	Moderate
≤ 250 ms	50	Needs Work
≤ 500 ms	30	Poor
> 500 ms	15	Critical

Reflow Sources (9):

Source	Reflow Time
`https://www.nike.com/assets/experience/ciclp/landing-pages-next/static/branch/production-2026-02-26--22-18-48/1-df1cb6fe7b3/_next/static/chunks/55-ee425a30ce629c87.js`	12.7 ms
`https://www.nike.com/static/uxf/dotcom-nav-v3/packages/header-footer-renderer/public/header.clientBundle.b169262c8d87b7049bb6.js`	9.4 ms
`https://www.nike.com/assets/experience/ciclp/landing-pages-next/static/branch/production-2026-02-26--22-18-48/1-df1cb6fe7b3/_next/static/chunks/55-ee425a30ce629c87.js`	8.2 ms
`[unattributed]`	1.9 ms
`https://www.nike.com/assets/experience/ciclp/landing-pages-next/static/branch/production-2026-02-26--22-18-48/1-df1cb6fe7b3/_next/static/chunks/55-ee425a30ce629c87.js`	1.7 ms
`https://www.nike.com/assets/experience/ciclp/landing-pages-next/static/branch/production-2026-02-26--22-18-48/1-df1cb6fe7b3/_next/static/chunks/55-ee425a30ce629c87.js`	1.5 ms
`https://www.nike.com/assets/experience/ciclp/landing-pages-next/static/branch/production-2026-02-26--22-18-48/1-df1cb6fe7b3/_next/static/chunks/55-ee425a30ce629c87.js`	0.8 ms
`https://www.nike.com/assets/experience/ciclp/landing-pages-next/static/branch/production-2026-02-26--22-18-48/1-df1cb6fe7b3/_next/static/chunks/pages/%5B%5B...page%5D%5D-760eba28734e70a6.js`	0.7 ms
`https://www.nike.com/assets/experience/ciclp/landing-pages-next/static/branch/production-2026-02-26--22-18-48/1-df1cb6fe7b3/_next/static/chunks/55-ee425a30ce629c87.js`	0.4 ms

How to Fix Forced Reflow:

Batch DOM reads before writes — read all layout properties first, then make all DOM changes.
Use requestAnimationFrame() — schedule visual updates to avoid mid-frame style recalculations.
Avoid reading layout props in loops — reading offsetWidth, getBoundingClientRect(), or getComputedStyle() inside a loop forces layout on every iteration.
Prefer CSS transform/opacity — these properties are compositor-only and never trigger layout.
Use a FastDOM library — batches reads and writes automatically.

Network Dependency Tree

Critical

Metric Score: 0%

Network dependency chains create waterfall delays where each resource must wait for its parent to finish loading. Scored by chain duration (<=500ms = 100, <=1s = 90, <=2s = 80, <=3s = 70, <=5s = 60) with penalties for deep chains (depth 3+). Reduce chain depth by preloading key resources, inline critical assets, and defer non-critical downloads.

Mobile: 6701ms, depth 5 · Desktop: 9925ms, depth 5.

Network dependency chain summary
Platform	Longest Chain	Depth
Mobile	6701ms	5
Desktop	9925ms	5

Scoring thresholds
Chain Duration	Base Score	Status
≤ 500ms	100	Excellent
≤ 1,000ms	85	Good
≤ 2,000ms	70	Needs Improvement
≤ 3,000ms	50	Poor
≤ 5,000ms	30	Very Poor
> 5,000ms	15	Critical

Depth penalties: 3 → −5 · 4 → −10 · 5+ → −15. Combined: 70% mobile / 30% desktop.

Critical Chain Resources (slowest first):

/ 474ms · 157.1 KB

Avoid Meta Refresh

Excellent

Metric Score: 100%

Avoid using meta refresh to prevent accessibility issues on mobile. <a class="text-danger" target="_BLANK" href="https://dequeuniversity.com/rules/axe/4.10/meta-refresh">Learn More</a>

Avoid using meta refresh to prevent accessibility issues on mobile. Audit data is missing.

Meta Refresh: N/A
Raw Score: N/A
Meta Refresh Issues: No meta refresh issues detected

Avoid ARIA Hidden on Body

Excellent

Metric Score: 100%

Avoid using aria-hidden on the body element on mobile. <a class="text-danger" target="_BLANK" href="https://dequeuniversity.com/rules/axe/4.10/aria-hidden-body">Learn More</a>

Avoid using aria-hidden on the body element on mobile. Audit data is missing.

ARIA Hidden Body: N/A
Raw Score: N/A
ARIA Hidden Body Issues: No ARIA hidden body issues detected

Valid HTML Language

Excellent

Metric Score: 100%

Ensure HTML has a valid language code for accessibility.

Ensure the HTML lang attribute has a valid value on mobile. Audit data is missing.

Valid HTML Language: N/A
Raw Score: N/A
Valid HTML Language Issues: No invalid language code issues detected

HTML Has Language

Excellent

Metric Score: 100%

Include a lang attribute on the HTML element for mobile. Audit data is missing.

HTML Has Language: N/A
Raw Score: N/A
HTML Language Issues: No missing language attribute issues detected

ARIA Required Parent

Critical

Metric Score: 0%

Ensure ARIA roles have required parent elements on mobile. Audit data is missing.

ARIA Required Parent: N/A
Raw Score: N/A
ARIA Required Parent Issues: No missing parent role issues detected

Meta Viewport

Excellent

Metric Score: 100%

A valid viewport meta tag is required for mobile accessibility and responsive rendering. Use <code><meta name="viewport" content="width=device-width, initial-scale=1"></code>, and avoid settings that disable zoom (for example, <code>maximum-scale</code> or <code>user-scalable=no</code>).

Viewport settings look valid for mobile accessibility.

Meta Viewport: 0 viewport issue found
Raw Score: 100%
Meta Viewport Issues: No viewport issues detected

Avoid Duplicate ARIA IDs

Excellent

Metric Score: 100%

Avoid duplicate ARIA IDs to ensure screen readers work correctly on mobile. <a class="text-danger" target="_BLANK" href="https://dequeuniversity.com/rules/axe/4.10/duplicate-id-aria">Learn More</a>

Avoid duplicate ARIA IDs for mobile accessibility. Audit data is missing.

Duplicate ARIA IDs: N/A
Raw Score: N/A
Duplicate ARIA ID Issues: No duplicate ARIA ID issues detected

Valid ARIA Attributes

Excellent

Metric Score: 100%

Use valid ARIA attributes to ensure assistive technologies work correctly on mobile. <a class="text-danger" target="_BLANK" href="https://dequeuniversity.com/rules/axe/4.10/aria-valid-attr">Learn More</a>

Use valid ARIA attributes for mobile screen reader compatibility. Audit data is missing.

Valid ARIA Attributes: N/A
Raw Score: N/A
Valid ARIA Attribute Issues: No invalid ARIA attribute issues detected

Access Keys

Excellent

Metric Score: 100%

Use access keys appropriately for mobile navigation. Audit data is missing.

Access Keys: N/A
Raw Score: N/A
Access Key Issues: No access key issues detected

Form Field Multiple Labels

Excellent

Metric Score: 100%

Ensure form fields have a single, clear label on mobile. Audit data is missing.

Form Field Multiple Labels: N/A
Raw Score: N/A
Form Field Multiple Label Issues: No form field multiple label issues detected

Valid Language Attribute

Excellent

Metric Score: 100%

Use valid language codes for mobile accessibility. Audit data is missing.

Valid Language Attribute: N/A
Raw Score: N/A
Valid Language Attribute Issues: No invalid language attribute issues detected

ARIA Hidden Focus

Critical

Metric Score: 30%

Avoid focusable elements within aria-hidden sections on mobile.

Avoid focusable elements within aria-hidden sections on mobile. Score: 30%. Issues found: 40.

ARIA Hidden Focus: 40 ARIA hidden focus issues found
ARIA Hidden Focus Issues (Top 5):

Focusable element in aria-hidden: Fix all of the following: Focusable content should have tabindex="-1" or be removed from the DOM
Focusable element in aria-hidden: Fix all of the following: Focusable content should have tabindex="-1" or be removed from the DOM
Focusable element in aria-hidden: Fix all of the following: Focusable content should have tabindex="-1" or be removed from the DOM
Focusable element in aria-hidden: Fix all of the following: Focusable content should have tabindex="-1" or be removed from the DOM
Focusable element in aria-hidden: Fix all of the following: Focusable content should have tabindex="-1" or be removed from the DOM

ARIA Treeitem Name

Excellent

Metric Score: 100%

Ensure ARIA treeitems have accessible names on mobile. Audit data is missing.

ARIA Treeitem Name: N/A
Raw Score: N/A
ARIA Treeitem Name Issues: No treeitem naming issues detected

ARIA Toggle Field Name

Excellent

Metric Score: 100%

Provide names for ARIA toggle fields on mobile.

Provide names for ARIA toggle fields on mobile. Audit data is missing.

ARIA Toggle Field Name: N/A
Toggle Field Naming Issues: No toggle field naming issues detected

ARIA Progressbar Name

Excellent

Metric Score: 100%

Ensure ARIA progressbars have accessible names on mobile.

Provide accessible names for ARIA progressbars on mobile. Audit data is missing.

ARIA Progressbar Name: N/A
Raw Score: N/A
Progressbar Naming Issues: No progressbar naming issues detected

ARIA Required Attribute

Excellent

Metric Score: 100%

Include required ARIA attributes for mobile elements.

Include required ARIA attributes for mobile elements. Score: 100%. Issues found: 0.

ARIA Required Attribute: No missing required ARIA attribute issues found
Raw Score: 100%
Missing ARIA Attribute Issues: No missing required ARIA attribute issues detected

ARIA Command Name

Excellent

Metric Score: 100%

Provide accessible names for ARIA commands on mobile.

Provide accessible names for ARIA commands on mobile. Score: 100%. Issues found: 0.

ARIA Command Name: No command naming issues found
Score: 100%
Command Naming Issues: No command naming issues detected

ARIA Required Children

Excellent

Metric Score: 100%

ARIA Required Children checks if ARIA parent roles contain required child roles for screen readers. Ensure proper role nesting.

Ensure ARIA roles include required child elements on mobile. Score: 100%. Issues found: 0.

ARIA Required Children: No required children issues found
Raw Score: 100%
Required Children Issues: No required children issues detected

Table Headers with Data Cells

Excellent

Metric Score: 100%

Ensure table headers are associated with data cells on mobile.

Ensure table headers are associated with data cells on mobile. Score: 100%. Issues found: 0.

Table Header Data Cells: No table header data cell issues found
Raw Score: 100%
Table Header Data Cell Issues: No table header data cell issues detected

ARIA Input Field Name

Excellent

Metric Score: 100%

Provide accessible names for ARIA input fields on mobile.

Provide accessible names for ARIA input fields on mobile. Score: 100%. Issues found: 0.

ARIA Input Field Name: No input field naming issues found
Raw Score: 100%
Input Field Naming Issues: No input field naming issues detected

Tab Index

Excellent

Metric Score: 100%

Use tab-index appropriately for mobile navigation.

Use tab-index appropriately for mobile navigation. Score: 100%. Issues found: 0.

Tab Index: No tab index issues found
Raw Score: 100%
Tab Index Issues: No tab index issues detected

Definition List Item

Excellent

Metric Score: 100%

Ensure definition list items are structured properly on mobile.

Ensure definition list items are structured properly on mobile. Score: 100%. Issues found: 0.

Definition List Item: No definition list item issues found
Raw Score: 100%
Definition List Item Issues: No definition list item issues detected

Bypass Blocks

Excellent

Metric Score: 100%

Provide a way to bypass repetitive content on mobile.

Provide a way to bypass repetitive content on mobile. Score: 100%. Issues found: 0.

Bypass Blocks: No bypass blocks issues found
Raw Score: 100%
Bypass Blocks Issues: No bypass blocks issues detected

ARIA Roles

Excellent

Metric Score: 100%

Use valid ARIA roles to enhance mobile accessibility.

Use valid ARIA roles to enhance mobile accessibility. Score: 100%. Issues found: 0.

ARIA Roles: No ARIA role issues found
Raw Score: 100%
ARIA Role Issues: No ARIA role issues detected

ARIA Meter Name

Excellent

Metric Score: 100%

Provide accessible names for ARIA meters on mobile.

Provide accessible names for ARIA meters on mobile. Score: 100%. Issues found: 0.

ARIA Meter Name: No meter naming issues found
Raw Score: 100%
Meter Naming Issues: No meter naming issues detected

Input Image Alt Text

Excellent

Metric Score: 100%

Provide alt text for input images to ensure mobile accessibility.

Provide alt text for input images to ensure mobile accessibility. Score: 100%. Issues found: 0.

Input Image Alt: No input image alt issues found
Raw Score: 100%
Image Input Issues: No image input alt text issues detected

Link Name

Excellent

Metric Score: 100%

Ensure links have descriptive names for mobile accessibility.

Ensure links have descriptive names for mobile accessibility. Score: 100%. Issues found: 0.

Link Name: No link naming issues found
Raw Score: 100%
Link Naming Issues: No link naming issues detected

JavaScript Libraries Detected

Critical

Metric Score: 55%

Detects known JavaScript libraries via signature matching and supplements results with script payload/network context. Signature misses can occur with bundled or custom builds; smaller, intentional dependencies (especially third-party scripts) usually improve performance, maintainability, and security.

No external JavaScript libraries detected. This is excellent if your site works as intended without them. Script payload observed: 4179.1 KB across 131 script requests. Scripts were detected, but Lighthouse did not match them to known library signatures. This can happen with custom bundles, renamed files, or inlined/compiled vendor code.

Observed script payload: 4,179.1 KB across 131 script requests. External scripts: 0

Detected JavaScript libraries: 0 found

Detected Count	Score Threshold	Interpretation	Status
0	100	No external libs (excellent if intentional)	Excellent
1 - 3	100	Lean dependency footprint	Excellent
4 - 5	85	Reasonable, review overlap	Warning
6 - 7	65	High dependency count	Warning
8+	40	Too many dependencies	Critical

Script Payload (KB)	Extra Score Adjustment	Reason
0 - 700 KB	0	Generally manageable payload
700 KB - 1.5 MB	-10	Heavier script footprint
1.5 MB - 2.5 MB	-20	Likely impactful on load/parse
> 2.5 MB	-30	High performance risk

#	Script URL	Transfer	Origin
1	https://nikeconsumerservices.my.site.com/ESWWebEnglishUSGuest1712823616920/webruntime/view/49c4a2b1484a4017631afd717149b162/prod/en-US/home_view	393.5 KB	First-party
2	https://www.nike.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/ips.js?KP_UIDz=0cvaHXqkLuRNBSoNQ0DsGXhm12w11RexJGAEsaa5yV84EbLUIp0u9ALDyyzJWhP36MW7kRTsJBj4sM3zwFJUNAyt7byQD14bHXRIKj3um6LxdQHOdbuxXDUr7DH0a5ommNqMAafhf8s2U2YZUcM9PPwNBIkqwLnMQJSsSbqQe5Hrv6E&x-kpsdk-v=j-1.2.205&x-kpsdk-im=AAIbrYLd0OSZ6tF5FqZHsW7WEpLOryN8L5SzJTm6LrDmWnSvptWKDR1lCsK-n5pHHXcHCBWXa1FmJEzkZLdXv0pIg50	240.8 KB	First-party
3	https://static-assets.nike.com/video-player/2.1.9/nike-one-video-player.min.js	192.1 KB	First-party
4	https://www.googletagmanager.com/gtm.js?id=GTM-NTF2X45&l=marketingClientDataLayer	173.6 KB	First-party
5	https://www.googletagmanager.com/gtag/js?id=G-QTVTHYLBQS&l=marketingClientDataLayer&cx=c&gtm=4e62q0	160.6 KB	First-party
6	https://www.googletagmanager.com/gtag/destination?id=AW-1019013699&l=marketingClientDataLayer&cx=c&gtm=4e62q0	136.8 KB	First-party
7	https://www.googletagmanager.com/gtag/destination?id=AW-947143981&l=marketingClientDataLayer&cx=c&gtm=4e62q0	125.8 KB	First-party
8	https://www.googletagmanager.com/gtag/js?id=DC-4171764&l=marketingClientDataLayer	122.5 KB	First-party
9	https://www.googletagmanager.com/gtag/js?id=DC-8128335&l=marketingClientDataLayer&cx=c&gtm=4e62q0	121.0 KB	First-party
10	https://www.nike.com/assets/experience/ciclp/landing-pages-next/static/branch/production-2026-02-26--22-18-48/1-df1cb6fe7b3/_next/static/chunks/pages/_app-e1242eb201fe8b6c.js	109.6 KB	First-party

Which libraries were found? None detected.

Why this can happen: Scripts were detected, but we did not match known library signatures (common with bundled/minified/custom builds).

Is that good? Usually yes—if all required features work. Fewer dependencies generally means better performance, fewer security updates, and easier maintenance.

How to keep this score high: prefer vanilla JS/web APIs, remove dead scripts, and avoid adding libraries for one-off utilities.

External scripts carry added performance and security risk—keep third-party JS minimal. See “Vulnerable Libraries” for security follow-up.

HTML Doctype

Excellent

Metric Score: 100%

Specifying a doctype prevents the browser from switching to quirks mode, ensuring consistent rendering.

Page has the HTML doctype

Page has the HTML doctype.

Uses HTTPS

Critical

Metric Score: 0%

All sites should be protected with HTTPS. HTTPS prevents intruders from tampering with or listening to communications between your site and users.

Does not use HTTPS

1 issue found:

#	URL / Resource
1	http://nike.com/

Avoid Geolocation on Start

Excellent

Metric Score: 100%

Requesting geolocation permission on page load erodes user trust. Wait for a user gesture before requesting the permission.

Avoids requesting the geolocation permission on page load

Page does not request geolocation permission on load.

Responsive Image Sizes

Excellent

Metric Score: 100%

Serve images that are appropriately sized for the device to prevent layout shifts and wasted bandwidth.

Serves images with appropriate resolution

All images are appropriately sized.

Image Aspect Ratio

Excellent

Metric Score: 100%

Image display dimensions should match the natural aspect ratio to prevent visual distortion.

Displays images with correct aspect ratio

All images display with correct aspect ratio.

No Inspector Issues

Critical

Metric Score: 0%

Chrome DevTools Inspector reports issues such as mixed content, CORS errors, and deprecated features.

Issues were logged in the `Issues` panel in Chrome Devtools

1 issue found:

#	Detail
1	{"subItems":{"type":"subitems","items":[{"url":"https:\/\/4171764.fls.doubleclick.net\/activityi;src=4171764;type=category;cat=pdppages;ord=6125391346912;npa=0;auiddc=501903088.1772478410;u1=us;u2=en_us;u3=homepage;u4=%2F;u5=0;u6=;u8=en_us;u10=;u11=;u12=0;u13=0;u14=usd;u15=;u17=https%3A%2F%2Fwww.nike.com%2F;u23=;u24=;u25=us;u26=usd;u27=0;u28=Mobile;u29=0;u33=;u34=;u35=false;u36=en_us;u37=usd;u38=N;u40=;u41=0;u42=;u43=0;u44=;u45=;u48=0;u49=0;u50=N;u51=0;u52=null;u53=;u54=;u55=;u56=0;u58=0;u59=0;u60=https%3A%2F%2Fwww.nike.com%2F;u61=N;ps=1;pcor=1199348049;uaa=;uab=64;uafvl=Not(A%253ABrand%3B8.0.0.0%7CChromium%3B144.0.7559.132%7CHeadlessChrome%3B144.0.7559.132;uamb=1;uam=moto%20g%20power%20(2022);uap=Android;uapv=11.0;uaw=0;pscdl=noapi;frm=0;_tu=KFA;gtm=45fe62q0v9190996969z8831367757za200zd9190996969xea;gcs=G111;gcd=13r3r3r3r5l1;dma=0;dc_fmt=1;tag_exp=104527907~104528501~104684208~104684211~115616986~115938465~115938469~116024733;epver=2;~oref=https%3A%2F%2Fwww.nike.com%2F?"}]},"issueType":"Cookie"}

Avoid Deprecated APIs

Critical

Metric Score: 0%

Deprecated APIs will eventually be removed from the browser, causing breakage. Migrate to modern alternatives.

Uses deprecated APIs

6 issues found:

#	Detail
1	{"column":88,"line":2,"urlProvider":"network","type":"source-location"}
2	{"column":88,"line":2,"urlProvider":"network","type":"source-location"}
3	{"column":88,"line":2,"type":"source-location","urlProvider":"network"}
4	https://www.googletagmanager.com/gtag/js?id=DC-4171764&l=marketingClientDataLayer
5	https://www.nike.com/
6	https://s.go-mpulse.net/boomerang/MG9H6-WWTWX-BY4DC-TR8KC-XUZD2

Keyword Density Analysis

Critical

Metric Score: 50%

Keyword density analysis shows word frequency on your page. Maintain natural content with 1-2% keyword density to avoid keyword stuffing penalties.

No keyword density data available.

Third-Party Code Impact

Excellent

Metric Score: 100%

Third-party code (ads, analytics, social widgets) can significantly impact page performance. Optimize loading strategies and consider lazy-loading non-critical scripts.

No third-party code detected.

No third-party code detected on your page.

Scoring Summary

Desktop Performance Metrics

Metric	Raw Score	Weight	Score	Overall Contribution
Desktop Performance - Total Blocking Time	0.00%	5 (3.82%)	0.00 / 3.82	0.00 / 9,560.79 (0.00%)
Desktop Performance - Largest Contentful Paint	0.00%	5 (3.82%)	0.00 / 3.82	0.00 / 9,560.79 (0.00%)
Desktop Performance - Cumulative Layout Shift	100.00%	5 (3.82%)	3.82 / 3.82	61.07 / 9,560.79 (0.64%)
Desktop Performance - First Contentful Paint	27.00%	3 (2.29%)	0.62 / 2.29	9.89 / 9,560.79 (0.10%)
Desktop Performance - Speed Index	6.00%	3 (2.29%)	0.14 / 2.29	2.20 / 9,560.79 (0.02%)
Desktop Performance - Minify CSS	100.00%	2 (1.53%)	1.53 / 1.53	24.43 / 9,560.79 (0.26%)
Desktop Performance - Minify JavaScript	100.00%	2 (1.53%)	1.53 / 1.53	24.43 / 9,560.79 (0.26%)
Desktop Performance - Remove Unused CSS Rules	85.00%	3 (2.29%)	1.95 / 2.29	31.15 / 9,560.79 (0.33%)
Desktop Performance - Remove Unused JavaScript	0.00%	3 (2.29%)	0.00 / 2.29	0.00 / 9,560.79 (0.00%)
Desktop Performance - Eliminate Render-Blocking Resources	34.77%	5 (3.82%)	1.33 / 3.82	21.23 / 9,560.79 (0.22%)
Desktop Performance - Avoid Chaining Critical Requests	100.00%	3 (2.29%)	2.29 / 2.29	36.64 / 9,560.79 (0.38%)
Desktop Performance - Network Round Trip Times	—	2 (1.53%)	—	No data
Desktop Performance - Initial Server Response Time	81.00%	4 (3.05%)	2.47 / 3.05	39.57 / 9,560.79 (0.41%)
Desktop Performance - Avoid Multiple Page Redirects	90.00%	3 (2.29%)	2.06 / 2.29	32.98 / 9,560.79 (0.34%)
Desktop Performance - Non-Composited Animations	100.00%	2 (1.53%)	1.53 / 1.53	24.43 / 9,560.79 (0.26%)
Desktop Performance - Time to Interactive	0.00%	3 (2.29%)	0.00 / 2.29	0.00 / 9,560.79 (0.00%)
Desktop Performance - Avoid Enormous Network Payloads	0.00%	2 (1.53%)	0.00 / 1.53	0.00 / 9,560.79 (0.00%)
Desktop Performance - DOM Size	2.00%	2 (1.53%)	0.03 / 1.53	0.49 / 9,560.79 (0.01%)
Desktop Performance - User Timings	100.00%	9 (6.87%)	6.87 / 6.87	109.92 / 9,560.79 (1.15%)
Desktop Performance - JavaScript Execution Time	0.00%	9 (6.87%)	0.00 / 6.87	0.00 / 9,560.79 (0.00%)
Desktop Performance - Minimize Main-Thread Work	0.00%	9 (6.87%)	0.00 / 6.87	0.00 / 9,560.79 (0.00%)
Desktop Performance - Ensure Text Visible During Webfont Load	60.00%	9 (6.87%)	4.12 / 6.87	65.95 / 9,560.79 (0.69%)
Desktop Performance - Resources Summary	18.00%	9 (6.87%)	1.24 / 6.87	19.79 / 9,560.79 (0.21%)
Desktop Performance - Use Efficient Cache Lifetimes	100.00%	3 (2.29%)	2.29 / 2.29	36.64 / 9,560.79 (0.38%)
Desktop Performance - Improve Image Delivery	15.00%	3 (2.29%)	0.34 / 2.29	5.50 / 9,560.79 (0.06%)
Desktop Performance - Avoid Serving Legacy JavaScript to Modern Browsers	0.00%	2 (1.53%)	0.00 / 1.53	0.00 / 9,560.79 (0.00%)
Desktop Performance - Avoid Forced Reflow	50.00%	2 (1.53%)	0.76 / 1.53	12.21 / 9,560.79 (0.13%)
Desktop Performance - Network Dependency Tree	0.00%	2 (1.53%)	0.00 / 1.53	0.00 / 9,560.79 (0.00%)
Desktop Performance - Images with Explicit Dimensions	0.00%	5 (3.82%)	0.00 / 3.82	0.00 / 9,560.79 (0.00%)
Desktop Performance - Optimized Images	100.00%	3 (2.29%)	2.29 / 2.29	36.64 / 9,560.79 (0.38%)
Desktop Performance - Text Compression	100.00%	3 (2.29%)	2.29 / 2.29	36.64 / 9,560.79 (0.38%)
Desktop Performance - Preconnect to Required Origins	100.00%	2 (1.53%)	1.53 / 1.53	24.43 / 9,560.79 (0.26%)
Desktop Performance - Efficient Animated Content	100.00%	2 (1.53%)	1.53 / 1.53	24.43 / 9,560.79 (0.26%)
Desktop Performance - Preload Key Requests	100.00%	2 (1.53%)	1.53 / 1.53	24.43 / 9,560.79 (0.26%)
Total Desktop Performance			44.07 / 98.47	705.08 / 9,560.79 (7.37%)

Mobile Performance Metrics

Metric	Raw Score	Weight	Score	Overall Contribution
Mobile Performance - First Contentful Paint	27.00%	3 (2.29%)	0.62 / 2.29	14.84 / 9,560.79 (0.16%)
Mobile Performance - Speed Index	6.00%	3 (2.29%)	0.14 / 2.29	3.30 / 9,560.79 (0.03%)
Mobile Performance - Total Blocking Time	0.00%	5 (3.82%)	0.00 / 3.82	0.00 / 9,560.79 (0.00%)
Mobile Performance - Largest Contentful Paint	0.00%	5 (3.82%)	0.00 / 3.82	0.00 / 9,560.79 (0.00%)
Mobile Performance - Cumulative Layout Shift	100.00%	5 (3.82%)	3.82 / 3.82	91.60 / 9,560.79 (0.96%)
Mobile Performance - Minify CSS	100.00%	2 (1.53%)	1.53 / 1.53	36.64 / 9,560.79 (0.38%)
Mobile Performance - Minify JavaScript	100.00%	2 (1.53%)	1.53 / 1.53	36.64 / 9,560.79 (0.38%)
Mobile Performance - Remove Unused CSS Rules	85.00%	3 (2.29%)	1.95 / 2.29	46.72 / 9,560.79 (0.49%)
Mobile Performance - Remove Unused JavaScript	0.00%	3 (2.29%)	0.00 / 2.29	0.00 / 9,560.79 (0.00%)
Mobile Performance - Eliminate Render-Blocking Resources	5.00%	5 (3.82%)	0.19 / 3.82	4.58 / 9,560.79 (0.05%)
Mobile Performance - Avoid Chaining Critical Requests	100.00%	3 (2.29%)	2.29 / 2.29	54.96 / 9,560.79 (0.57%)
Mobile Performance - Network Round Trip Times	—	2 (1.53%)	—	No data
Mobile Performance - Initial Server Response Time	81.00%	4 (3.05%)	2.47 / 3.05	59.36 / 9,560.79 (0.62%)
Mobile Performance - Avoid Multiple Page Redirects	90.00%	3 (2.29%)	2.06 / 2.29	49.47 / 9,560.79 (0.52%)
Mobile Performance - Non-Composited Animations	100.00%	2 (1.53%)	1.53 / 1.53	36.64 / 9,560.79 (0.38%)
Mobile Performance - Time to Interactive	0.00%	3 (2.29%)	0.00 / 2.29	0.00 / 9,560.79 (0.00%)
Mobile Performance - Avoid Enormous Network Payloads	0.00%	2 (1.53%)	0.00 / 1.53	0.00 / 9,560.79 (0.00%)
Mobile Performance - DOM Size	2.00%	2 (1.53%)	0.03 / 1.53	0.73 / 9,560.79 (0.01%)
Mobile Performance - User Timings	100.00%	9 (6.87%)	6.87 / 6.87	164.89 / 9,560.79 (1.72%)
Mobile Performance - JavaScript Execution Time	0.00%	9 (6.87%)	0.00 / 6.87	0.00 / 9,560.79 (0.00%)
Mobile Performance - Minimize Main-Thread Work	0.00%	9 (6.87%)	0.00 / 6.87	0.00 / 9,560.79 (0.00%)
Mobile Performance - Ensure Text Visible During Webfont Load	60.00%	9 (6.87%)	4.12 / 6.87	98.93 / 9,560.79 (1.03%)
Mobile Performance - Resources Summary	18.00%	9 (6.87%)	1.24 / 6.87	29.68 / 9,560.79 (0.31%)
Mobile Performance - Images with Explicit Dimensions	0.00%	5 (3.82%)	0.00 / 3.82	0.00 / 9,560.79 (0.00%)
Mobile Performance - Remove Duplicate JavaScript	100.00%	5 (3.82%)	3.82 / 3.82	91.60 / 9,560.79 (0.96%)
Mobile Performance - Avoid Long Tasks	0.00%	5 (3.82%)	0.00 / 3.82	0.00 / 9,560.79 (0.00%)
Mobile Performance - Use Efficient Cache Lifetimes	20.00%	3 (2.29%)	0.46 / 2.29	10.99 / 9,560.79 (0.11%)
Mobile Performance - Improve Image Delivery	50.00%	3 (2.29%)	1.15 / 2.29	27.48 / 9,560.79 (0.29%)
Mobile Performance - Avoid Serving Legacy JavaScript to Modern Browsers	0.00%	2 (1.53%)	0.00 / 1.53	0.00 / 9,560.79 (0.00%)
Mobile Performance - Avoid Forced Reflow	75.00%	2 (1.53%)	1.15 / 1.53	27.48 / 9,560.79 (0.29%)
Mobile Performance - Network Dependency Tree	0.00%	2 (1.53%)	0.00 / 1.53	0.00 / 9,560.79 (0.00%)
Mobile Performance - Optimized Images	100.00%	3 (2.29%)	2.29 / 2.29	54.96 / 9,560.79 (0.57%)
Mobile Performance - Text Compression	100.00%	3 (2.29%)	2.29 / 2.29	54.96 / 9,560.79 (0.57%)
Mobile Performance - Preconnect to Required Origins	100.00%	2 (1.53%)	1.53 / 1.53	36.64 / 9,560.79 (0.38%)
Mobile Performance - Efficient Animated Content	100.00%	2 (1.53%)	1.53 / 1.53	36.64 / 9,560.79 (0.38%)
Mobile Performance - Preload Key Requests	100.00%	2 (1.53%)	1.53 / 1.53	36.64 / 9,560.79 (0.38%)
Total Mobile Performance			46.10 / 106.11	1,106.38 / 9,560.79 (11.57%)

Mobile Accessibility Metrics

Metric	Raw Score	Weight	Score	Overall Contribution
Accessibility - Logical Tab Order	100.00%	3 (2.52%)	2.52 / 2.52	Not weighted
Accessibility - Avoid Meta Refresh	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - Use Landmarks	100.00%	4 (3.36%)	3.36 / 3.36	Not weighted
Accessibility - Avoid ARIA Hidden on Body	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - Avoid Focus Traps	100.00%	3 (2.52%)	2.52 / 2.52	Not weighted
Accessibility - ARIA Tooltip Name	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - Valid HTML Language	100.00%	5 (4.20%)	4.20 / 4.20	84.03 / 9,560.79 (0.88%)
Accessibility - HTML Has Language	100.00%	5 (4.20%)	4.20 / 4.20	84.03 / 9,560.79 (0.88%)
Accessibility - ARIA Required Parent	0.00%	3 (2.52%)	0.00 / 2.52	0.00 / 9,560.79 (0.00%)
Accessibility - Focusable Controls	100.00%	3 (2.52%)	2.52 / 2.52	Not weighted
Accessibility - Meta Viewport	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - Avoid Duplicate ARIA IDs	100.00%	3 (2.52%)	2.52 / 2.52	50.42 / 9,560.79 (0.53%)
Accessibility - Valid ARIA Attributes	100.00%	3 (2.52%)	2.52 / 2.52	50.42 / 9,560.79 (0.53%)
Accessibility - Access Keys	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - Avoid Multiple Form Labels	100.00%	3 (2.52%)	2.52 / 2.52	50.42 / 9,560.79 (0.53%)
Accessibility - Valid Language Codes	100.00%	5 (4.20%)	4.20 / 4.20	84.03 / 9,560.79 (0.88%)
Accessibility - ARIA Hidden Focus	0.00%	3 (2.52%)	0.00 / 2.52	0.00 / 9,560.79 (0.00%)
Accessibility - ARIA Treeitem Name	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - ARIA Toggle Field Name	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - ARIA Progressbar Name	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - ARIA Required Attributes	100.00%	3 (2.52%)	2.52 / 2.52	50.42 / 9,560.79 (0.53%)
Accessibility - Interactive Element Affordance	100.00%	3 (2.52%)	2.52 / 2.52	Not weighted
Accessibility - Custom Control Labels	100.00%	3 (2.52%)	2.52 / 2.52	Not weighted
Accessibility - Custom Control Roles	100.00%	3 (2.52%)	2.52 / 2.52	Not weighted
Accessibility - Offscreen Content Hidden	100.00%	2 (1.68%)	1.68 / 1.68	Not weighted
Accessibility - ARIA Command Name	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - ARIA Required Children	100.00%	3 (2.52%)	2.52 / 2.52	50.42 / 9,560.79 (0.53%)
Accessibility - Table Headers with Data Cells	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - ARIA Input Field Name	100.00%	3 (2.52%)	2.52 / 2.52	50.42 / 9,560.79 (0.53%)
Accessibility - Tab Index	100.00%	3 (2.52%)	2.52 / 2.52	50.42 / 9,560.79 (0.53%)
Accessibility - Definition List Item	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - Bypass Blocks	100.00%	3 (2.52%)	2.52 / 2.52	50.42 / 9,560.79 (0.53%)
Accessibility - ARIA Roles	100.00%	3 (2.52%)	2.52 / 2.52	50.42 / 9,560.79 (0.53%)
Accessibility - ARIA Meter Name	100.00%	2 (1.68%)	1.68 / 1.68	33.61 / 9,560.79 (0.35%)
Accessibility - Visual Order Follows DOM	100.00%	3 (2.52%)	2.52 / 2.52	Not weighted
Accessibility - Managed Focus	100.00%	3 (2.52%)	2.52 / 2.52	Not weighted
Accessibility - Input Image Alt Text	100.00%	5 (4.20%)	4.20 / 4.20	84.03 / 9,560.79 (0.88%)
Accessibility - Link Name	100.00%	4 (3.36%)	3.36 / 3.36	67.23 / 9,560.79 (0.70%)
Accessibility - Heading Order	0.00%	3 (2.52%)	0.00 / 2.52	0.00 / 9,560.79 (0.00%)
Accessibility - Button Name	100.00%	5 (4.20%)	4.20 / 4.20	84.03 / 9,560.79 (0.88%)
Total Mobile Accessibility			67.23 / 74.79	1,344.54 / 9,560.79 (14.06%)

Mobile SEO Metrics

Metric	Raw Score	Weight	Score	Overall Contribution
Mobile SEO - Hreflang Tags	100.00%	6 (8.57%)	8.57 / 8.57	85.71 / 9,560.79 (0.90%)
Mobile SEO - Descriptive Link Text	0.00%	6 (8.57%)	0.00 / 8.57	0.00 / 9,560.79 (0.00%)
Mobile SEO - Canonical Links	100.00%	7 (10.00%)	10.00 / 10.00	100.00 / 9,560.79 (1.05%)
Mobile SEO - Is Crawlable	100.00%	8 (11.43%)	11.43 / 11.43	114.29 / 9,560.79 (1.20%)
Mobile SEO - Crawlable Anchors	100.00%	6 (8.57%)	8.57 / 8.57	85.71 / 9,560.79 (0.90%)
Mobile SEO - HTTP Status Code	100.00%	7 (10.00%)	10.00 / 10.00	100.00 / 9,560.79 (1.05%)
Mobile SEO - Image Alt Text	0.00%	6 (8.57%)	0.00 / 8.57	0.00 / 9,560.79 (0.00%)
Mobile SEO - Structured Data	100.00%	4 (5.71%)	5.71 / 5.71	Not weighted
Mobile SEO - Robots.txt	100.00%	7 (10.00%)	10.00 / 10.00	100.00 / 9,560.79 (1.05%)
Mobile SEO - Document Title	100.00%	7 (10.00%)	10.00 / 10.00	100.00 / 9,560.79 (1.05%)
Mobile SEO - Meta Description	100.00%	6 (8.57%)	8.57 / 8.57	85.71 / 9,560.79 (0.90%)
Total Mobile Seo			77.14 / 94.29	771.43 / 9,560.79 (8.07%)

Mobile Best Practices Metrics

Metric	Raw Score	Weight	Score	Overall Contribution
Mobile Best Practices - HTML Doctype	100.00%	6 (12.00%)	12.00 / 12.00	120.00 / 9,560.79 (1.26%)
Mobile Best Practices - Detected JavaScript Libraries	100.00%	4 (8.00%)	8.00 / 8.00	80.00 / 9,560.79 (0.84%)
Mobile Best Practices - Uses HTTPS	0.00%	8 (16.00%)	0.00 / 16.00	0.00 / 9,560.79 (0.00%)
Mobile Best Practices - Avoid Geolocation on Start	100.00%	6 (12.00%)	12.00 / 12.00	120.00 / 9,560.79 (1.26%)
Mobile Best Practices - Responsive Image Sizes	100.00%	6 (12.00%)	12.00 / 12.00	120.00 / 9,560.79 (1.26%)
Mobile Best Practices - Image Aspect Ratio	100.00%	6 (12.00%)	12.00 / 12.00	120.00 / 9,560.79 (1.26%)
Mobile Best Practices - No Inspector Issues	0.00%	7 (14.00%)	0.00 / 14.00	0.00 / 9,560.79 (0.00%)
Mobile Best Practices - Avoid Deprecated APIs	0.00%	7 (14.00%)	0.00 / 14.00	0.00 / 9,560.79 (0.00%)
Total Mobile Best Practices			56.00 / 100.00	560.00 / 9,560.79 (5.86%)

Non-Lighthouse Metrics

Metric	Raw Score	Weight	Score	Overall Contribution
Core - Page Title	0.00%	8 (6.35%)	0.00 / 6.35	0.00 / 9,560.79 (0.00%)
Core - Meta Description	0.00%	7 (5.56%)	0.00 / 5.56	0.00 / 9,560.79 (0.00%)
Core - Meta Keywords	0.00%	3 (2.38%)	0.00 / 2.38	0.00 / 9,560.79 (0.00%)
Core - Keywords - One Word	0.00%	4 (3.17%)	0.00 / 3.17	0.00 / 9,560.79 (0.00%)
Core - Keywords - Two Words	0.00%	5 (3.97%)	0.00 / 3.97	0.00 / 9,560.79 (0.00%)
Core - Keywords - Three Words	0.00%	5 (3.97%)	0.00 / 3.97	0.00 / 9,560.79 (0.00%)
Core - Keywords - Four Words	0.00%	4 (3.17%)	0.00 / 3.17	0.00 / 9,560.79 (0.00%)
Core - Keyword Usage	0.00%	6 (4.76%)	0.00 / 4.76	0.00 / 9,560.79 (0.00%)
Core - Text To Html Ratio	0.00%	5 (3.97%)	0.00 / 3.97	0.00 / 9,560.79 (0.00%)
Core - HTML Headings	20.00%	6 (4.76%)	0.95 / 4.76	19.05 / 9,560.79 (0.20%)
Core - Sitemap	0.00%	5 (3.97%)	0.00 / 3.97	0.00 / 9,560.79 (0.00%)
Core - Internal vs External Links	0.00%	5 (3.97%)	0.00 / 3.97	0.00 / 9,560.79 (0.00%)
Core - NoIndex, NoFollow, DoFollow Links	50.00%	4 (3.17%)	1.59 / 3.17	31.75 / 9,560.79 (0.33%)
Core - SEO Friendly Links	100.00%	5 (3.97%)	3.97 / 3.97	79.37 / 9,560.79 (0.83%)
Core - Favicon	0.00%	3 (2.38%)	0.00 / 2.38	0.00 / 9,560.79 (0.00%)
Core - Image Alt Test	100.00%	6 (4.76%)	4.76 / 4.76	95.24 / 9,560.79 (1.00%)
Core - DOC Type	0.00%	4 (3.17%)	0.00 / 3.17	0.00 / 9,560.79 (0.00%)
Core - Deprecated HTML Tag	100.00%	5 (3.97%)	3.97 / 3.97	79.37 / 9,560.79 (0.83%)
Core - HTML Page Size	25.00%	5 (3.97%)	0.99 / 3.97	19.84 / 9,560.79 (0.21%)
Core - GZIP Compression	100.00%	6 (4.76%)	4.76 / 4.76	95.24 / 9,560.79 (1.00%)
Core - Inline CSS	100.00%	4 (3.17%)	3.17 / 3.17	63.49 / 9,560.79 (0.66%)
Core - Internal CSS	100.00%	4 (3.17%)	3.17 / 3.17	63.49 / 9,560.79 (0.66%)
Core - Micro Data Schema Test	25.00%	5 (3.97%)	0.99 / 3.97	19.84 / 9,560.79 (0.21%)
Core - IP Canonicalization Test	0.00%	4 (3.17%)	0.00 / 3.17	0.00 / 9,560.79 (0.00%)
Core - URL Canonicalization Test	0.00%	5 (3.97%)	0.00 / 3.97	0.00 / 9,560.79 (0.00%)
Core - Plain Text Email Test	100.00%	3 (2.38%)	2.38 / 2.38	47.62 / 9,560.79 (0.50%)
Total Non-Lighthouse Metrics			30.71 / 100.00	614.29 / 9,560.79 (6.43%)

Overall Categories Summary

Category	Score (%)	Awarded Points	Weight	Weighted Contribution
Desktop Performance	44.75%	44.07 / 98.47	16%	705.08 / 9,560.79 (7.37%)
Mobile Accessibility	89.89%	67.23 / 74.79	20%	1,344.54 / 9,560.79 (14.06%)
Mobile Best Practices	56.00%	56.00 / 100.00	10%	560.00 / 9,560.79 (5.86%)
Mobile Performance	43.45%	46.10 / 106.11	24%	1,106.38 / 9,560.79 (11.57%)
Mobile Seo	81.82%	77.14 / 94.29	10%	771.43 / 9,560.79 (8.07%)
Non-Lighthouse Metrics	30.71%	30.71 / 100.00	20%	614.29 / 9,560.79 (6.43%)

Overall Total Points Awarded: 5,101.71

Overall Total Points Available: 9,560.79

Overall Percentage: 53.36%

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.