LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

JavaScript Libraries

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JavaScript Libraries are pre-built code packages that speed up development for common tasks like UI components or data handling. While they save time, each one adds weight to your page and introduces potential security and maintenance concerns. Only include libraries you genuinely need.

JavaScript Libraries

JavaScript libraries are collections of pre-written code that developers can drop into a project to handle common tasks — things like DOM manipulation, animations, date formatting, or building interactive components. They save enormous amounts of development time, but every library you add comes with a cost: file size, loading time, potential security vulnerabilities, and ongoing maintenance. The key is choosing wisely and keeping only what you actually use.

Why They Matter

  • They add weight to your page. Every library is additional JavaScript the browser must download, parse, and execute. A few large libraries can add hundreds of kilobytes to your page, slowing down load times — especially on mobile devices.
  • They affect responsiveness. JavaScript execution blocks the browser's main thread. Big libraries that run lots of code at startup can make the page feel sluggish and hurt interaction responsiveness metrics.
  • They introduce security risks. Third-party code can contain vulnerabilities. If you include a library and never update it, known security flaws remain on your site indefinitely, potentially exposing your users.
  • They require ongoing maintenance. Libraries get updated, deprecated, or abandoned. If you depend on a library that stops being maintained, you inherit its bugs and compatibility issues with no upstream fixes coming.

How to Manage Them Well

  1. Only include libraries you actually use. If you added a library for one feature during development and later removed that feature, the library might still be loading. Audit your dependencies regularly and remove anything unused.
  2. Consider native browser alternatives. Modern browsers handle many things that once required libraries — DOM selection, AJAX requests, animations, and form validation. Before adding a library, check if the browser can do it natively.
  3. Keep libraries up to date. Outdated libraries often have known security vulnerabilities. Set up a process for checking and updating your dependencies regularly to stay protected.
  4. Load them efficiently. Use defer or async attributes on script tags so libraries do not block the page from rendering. Load non-critical libraries only when they are actually needed.
  5. Watch the total JavaScript budget. Set a performance budget for total JavaScript size and stick to it. When adding a new library would push you over the limit, look for a lighter alternative or reconsider whether you really need it.

Common Mistakes

  • Loading a huge library for a tiny feature. Pulling in a 100KB library to format one date or animate one element is disproportionate. Look for smaller, focused alternatives or write the few lines of code yourself.
  • Including multiple libraries that do the same thing. It is not uncommon to find two animation libraries, two utility libraries, or two component frameworks loaded on the same page — usually from different developers or plugins adding their own dependencies.
  • Never auditing what is loaded. Over time, pages accumulate libraries from plugins, templates, and forgotten experiments. Periodically check your network tab to see exactly what JavaScript is being loaded and whether each file is truly needed.
  • Loading everything on every page. Not every page needs every library. A complex interactive tool on one page does not mean every page on the site should load that tool's JavaScript. Load libraries only on the pages that use them.
Bottom Line: Only include JavaScript libraries you genuinely use, prefer native browser features when possible, keep everything updated, and load scripts efficiently. Every library should earn its place on your page by providing real value.
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Synonyms: JS Libraries, JS Frameworks, Script Packages

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.