LiquidPurple - Strategic Website Management
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Fix Your Website Correctly

We work with your team to design, develop, and deliver creative solutions — balancing speed, quality, and clear communication every step of the way.

Hosting, code, images, and media loading all shape how quickly your website feels to real visitors. Speed affects first impressions, user patience, and whether someone stays long enough to take action. Faster sites tend to convert better, rank more consistently, and feel more trustworthy—especially on mobile connections. Performance problems are rarely caused by one obvious failure; they usually come from small inefficiencies that compound over time, such as oversized images, heavy scripts, inefficient templates, misconfigured hosting, or loading too much too soon.


Performance is the foundation of everything else. If pages load slowly, visitors leave, ads become more expensive, and search visibility weakens over time. Most performance problems are not caused by one “big issue” — they come from small inefficiencies that stack up: oversized images, heavy scripts, unnecessary plugins, slow hosting settings, and poor loading order.

What’s improved

  • Hosting and server settings: caching, compression, modern PHP versions, and practical limits that affect speed.
  • Code and page structure: reducing bloat in templates, scripts, and markup so pages render faster.
  • Images and media: proper sizing, formats, lazy loading, and preventing large assets from slowing mobile.
  • Loading order: deferring non-critical files so pages become usable faster.

What “good” looks like

  • Fast: typically 2–4 seconds for most visitors.
  • Acceptable: 5–10 seconds depending on content and device.
  • Unacceptable: consistently over 15 seconds.

Performance is measured in real outcomes.

The free website analysis highlights common speed bottlenecks such as oversized media, inefficient loading order, excessive scripts, and technical settings that prevent pages from loading quickly.

It provides a clear starting point so performance work can be prioritized by impact instead of guesswork—and then maintained over time.

Small Business Website Build

A professional, high-performance brochure website designed to convert visitors into customers.

Complete Commercial Website

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Enterprise CMS Redesign

Modernize your large-scale corporate website with a data-driven migration and design overhaul.

Web Application Prototype

Build a Minimum Viable Product (MVP) to test your startup idea or internal business tool concept.

Custom CMS Extension

Extend the functionality of Joomla or WordPress with custom plugins built for your unique requirements.

Custom AI Agent

Deploy a custom-trained AI employee that knows your business, answers questions, and automates workflows 24/7.

Core Web Vitals Acceleration

A comprehensive speed optimization overhaul designed to pass Google's Core Web Vitals assessment.

Legacy Code Refactoring

Updating aging PHP applications to modern standards (PHP 8.2+) to improve security and maintainability.

API Integration Engine

The technical glue that connects your website forms, CRMs, and third-party software securely.

Interactive Tool Build

Custom interactive tools — calculators, configurators, quizzes.

Enterprise Caching & Tuning

Server-level caching configuration and database performance tuning.

Broken links, bad redirects, crawl errors, indexability problems, localization issues, and platform misconfigurations quietly undermine your website. These problems often go unnoticed because they don’t always break the site visually, but they erode performance, weaken search visibility, and damage user trust over time. Left unaddressed, technical issues create friction for both visitors and search engines, making every other improvement less effective and more difficult to sustain.


Technical health is about making sure the website works the way search engines, browsers, and users expect it to. These issues often go unnoticed because they don’t always break the site visually—but they create friction that slows growth and weakens results over time.

What’s addressed

  • Broken links and errors: fixing dead pages, missing resources, and error responses that frustrate users and crawlers.
  • Redirect chains: cleaning up inefficient or incorrect redirects that waste crawl budget and slow navigation.
  • Indexability: ensuring important pages can be discovered, crawled, and indexed correctly.
  • Platform issues: resolving CMS, extension, and configuration problems that cause instability or duplication.

Why it matters

  • Search engines lose confidence in unstable or error-heavy sites.
  • Users abandon pages that lead to errors or unexpected behavior.
  • Technical debt makes future improvements slower and more expensive.

Technical health protects every other optimization effort.

The free website analysis scans for common technical issues such as broken links, redirect problems, indexing blockers, duplicate URLs, and configuration errors that interfere with crawling and ranking.

It provides a clear checklist of what needs attention first, so technical fixes are handled systematically instead of reactively.

Local & Third-Party Integration

A premium, custom-architected digital foundation for established businesses that demand more than a template.

System Update & Patching

A comprehensive one-time update sweep for clients who don't want a monthly subscription. We bring everything up to date and check for immediate issues.

Server & Domain Migration

Moving your website to a new hosting provider or changing your domain name with limited downtime.

Emergency Site Response

Rapid response for hacked, broken, or white-screened websites. We get you back online fast.

CMS Platform Upgrade

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Security Hardening

Proactive hardening of a working site to prevent future attacks before they happen.

Private Dev Environment

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Enhanced Off-Site Backups

A premium, custom-architected digital foundation for established businesses that demand more than a template.

$49.00 /Month

Each page on your website needs its own structure, intent, and reason to exist. Titles, descriptions, headings, alt text, and content quality must be correct at the page level—not just set once site-wide. When pages are vague or poorly structured, search engines struggle to understand relevance and visitors struggle to find what they need. Clear structure helps pages rank for the right searches, communicate value quickly, and support consistent growth over time.


Content and structure are where search relevance and clarity are won or lost. A website can be fast and technically healthy, but still underperform if individual pages are vague, poorly structured, or missing the signals that tell search engines what the page is about—and why it deserves to rank.

What’s optimized per page

  • Titles and descriptions: clear, unique, and aligned to what people actually search for.
  • Headings and structure: clean hierarchy (H1/H2/H3) so content is scannable and understandable.
  • Keyword intent: matching the page to the right topic and search intent—not stuffing keywords.
  • Images and accessibility: descriptive alt text, sensible file names, and content that works for everyone.

What this improves

  • Relevance: search engines understand exactly what each page should rank for.
  • Clarity: visitors instantly know they’re in the right place.
  • Consistency: new content doesn’t dilute the site’s structure over time.

Strong pages rank better and convert better.

The free website analysis highlights common on-page issues such as missing or duplicated titles and descriptions, weak heading structure, missing alt text, thin content signals, and pages that aren’t clearly targeted.

It helps prioritize which pages need attention first—so improvements start where they produce the greatest impact.

Commercial Asset Creation

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Batch Image Processing

Technical processing of image assets for web performance or print readiness.

Technical Article Authoring

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Monthly Content Pack

4 professionally written blog posts per month. AI draft → human edit → published.

$150.00 /Month
Conversion Optimization

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Web Animation & Social Assets

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Campaign Landing Page Build

Rapid deployment of a single-purpose, high-conversion landing page for a specific ad campaign or offer.

Search engines rely on backlinks as a signal of trust and authority. Legitimate backlinks take judgment, consistency, and patience to earn, and there are no shortcuts that don’t eventually backfire. Low-quality tactics may produce short-term movement, but they often create long-term risk. Sustainable authority is built by earning relevant, credible links that reinforce trust instead of undermining it.


Backlinks are still one of the strongest signals search engines use to judge trust and authority. But link-building only works when it’s done carefully. Low-quality tactics can create long-term problems, from wasted budget to ranking drops. A sustainable approach focuses on legitimacy, relevance, and consistency—so authority grows without creating risk.

What’s managed

  • Backlink discovery: identifying which websites link to you and which pages receive authority.
  • Link quality review: separating legitimate links from spam, low-quality directories, and risky patterns.
  • Competitor signals: understanding where competitors earn links and what content attracts attention.
  • Ongoing monitoring: watching for lost links, broken target pages, and new risk factors.

What to avoid

  • Paid link schemes and “bulk backlinks” that create unnatural patterns.
  • Low-quality directories and auto-generated link networks.
  • Chasing quantity instead of relevance and credibility.

One strong link can be worth more than hundreds of weak ones.

The free website analysis can reveal signals that often connect to authority problems—such as weak internal linking, duplicate or thin pages that don’t earn links, and technical issues that prevent link equity from flowing correctly.

When backlinks are reviewed alongside technical health and content structure, it becomes much easier to prioritize what to fix first and what to build next.

Monthly Link Building

A proactive monthly service to increase your domain authority through high-quality backlink acquisition.

$200.00 /Month
Authority Protection

Managing your site's reputation. Monitoring for attacks and negative SEO.

$500.00 /Month
Toxic Backlink Disavowal

Identifying and disavowing toxic backlinks from spam sites that hurt your rankings.

Local SEO & GMB Optimization

Dominating the "Map Pack". Essential optimization for local service businesses.

Acquiring traffic is costly, but retaining existing customers delivers the highest return. Email and SMS communication keep your business present, relevant, and easy to return to after the first visit. Consistent, respectful communication builds trust over time, encourages repeat engagement, and reduces dependence on paid traffic. When retention is handled well, the website becomes a long-term relationship tool instead of a one-time touchpoint.


Attracting visitors is only part of the equation. Real growth comes from retention—keeping existing customers informed, engaged, and ready to return. Email and SMS communication allow businesses to build relationships over time instead of constantly paying to re-acquire the same audience.

What’s supported

  • Email campaigns: newsletters, announcements, and follow-ups that keep customers informed.
  • SMS messaging: timely updates and reminders for audiences who opt in.
  • List management: clean segmentation so messages stay relevant and welcome.
  • Integration: connecting forms, landing pages, and sign-ups directly to communication tools.

Why retention matters

  • Existing customers are more likely to convert again.
  • Consistent communication builds trust and brand familiarity.
  • Owned lists reduce dependence on ads and algorithms.

The list you control is one of your strongest assets.

The free website analysis highlights opportunities that affect retention—such as weak calls to action, missing sign-up paths, slow forms, or pages that fail to capture visitor intent.

By pairing analysis insights with ongoing communication strategy, the website becomes a consistent source of repeat engagement instead of a one-time touchpoint.

Email Marketing Setup

We install and configure the tools (extensions/apps) that allow you to manage your own lists and send newsletters. You own the data.

SMS Marketing Setup

Configuration of SMS tools to allow for instant text message campaigns, notifications, and reminders.

Exit Intent System

Capturing visitors before they leave your site forever using smart behavioral triggers.

Website tools generate data, but real progress happens when you know what to do with it. We move beyond generic automated reports to provide expert interpretation and forensic analysis of your competitive landscape. By understanding exactly what is working for your rivals and where your own gaps lie, we turn raw data into a clear, actionable roadmap for growth.
Monthly Reports & Analysis

Comprehensive monthly SEO report with AI-generated analysis and action plan.

$99.00 /Month
Monthly Rank Tracking

Weekly or Monthly rank tracking to prove your SEO is working. See your position history, visibility score, and local performance.

$150.00 /Month
Advanced SEO Analysis

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Technical Hygiene Audit

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Advanced Keyword Research

We use enterprise tools to find the valuable keywords your competitors are hiding. Includes "Gap Analysis" and "Low Hanging Fruit" reports.

Backlink Prospecting

A premium, custom-architected digital foundation for established businesses that demand more than a template.

Competitor Intel Report

A premium, custom-architected digital foundation for established businesses that demand more than a template.

E-Commerce Intelligence

A premium, custom-architected digital foundation for established businesses that demand more than a template.

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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