LiquidPurple - Strategic Website Management

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Toggle Accessible Name

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Toggle Accessible Name means every toggle switch or similar on/off control has a clear label that assistive tools can announce. Without one, screen reader users hear the state change but have no idea what setting they are toggling. Good naming makes toggles obvious and error-free.

Toggle Accessible Name

A toggle accessible name is the text label that assistive technology uses to identify a toggle switch or similar on/off control. Toggle switches are increasingly popular in modern interfaces for settings like dark mode, notifications, or feature preferences. Sighted users can read the label next to the switch, but screen reader users depend on the accessible name being programmatically associated with the control. Without it, they hear "toggle, off" with no indication of what they are about to turn on. That is like flipping a light switch in a house you have never visited — you have no idea what it controls.

Why It Matters

  • Screen reader users need context before acting. Toggles change state immediately when activated. If the user does not know what the toggle controls, they might accidentally turn off an important setting or enable something they did not intend to.
  • Toggles without names are invisible choices. A screen reader announces the role ("toggle") and the state ("on" or "off") but not what it does. Without a name, the user is making a blind decision. On a settings page with multiple toggles, this becomes completely unmanageable.
  • It is a basic accessibility requirement. Every interactive control must have an accessible name. This is not optional or nice-to-have — it is a fundamental requirement of web accessibility guidelines. Toggles without names fail accessibility reviews.
  • It prevents user errors. When every toggle has a clear, descriptive name, users — whether using assistive technology or not — can quickly find the right setting and change it with confidence. Ambiguous or missing labels lead to mistakes.

How to Fix It

  1. Use a visible label element. The best approach is a visible <label> element connected to the toggle via matching for and id attributes. This gives both sighted and screen reader users a clear name, and clicking the label also activates the toggle.
  2. Use aria-label when a visible label is not possible. If your design does not include a visible text label, add an aria-label attribute to the toggle element with a clear, descriptive name like "Enable dark mode" or "Turn on email notifications."
  3. Use aria-labelledby for nearby text. If descriptive text already exists near the toggle but is not a proper label element, use aria-labelledby to point to that text's id. This connects the existing text to the toggle without duplicating content.
  4. Make the name descriptive and specific. "Toggle" or "Switch" is not a helpful name. Use names that describe the setting: "Enable notifications," "Show advanced options," or "Auto-save drafts." The user should know exactly what will happen before they activate it.
  5. Test with a screen reader. Navigate to each toggle and listen to what gets announced. If you hear only the role and state without a descriptive name, the toggle needs a proper label.

Common Mistakes

  • Relying on visual proximity alone. Placing text next to a toggle does not create a programmatic association. Screen readers do not interpret visual layout — they need an explicit connection through label elements, aria-label, or aria-labelledby.
  • Using generic or redundant names. Labels like "toggle switch" or "on/off" describe the control type, not its purpose. The name should answer "toggle what?" — not restate what the user already knows about the element type.
  • Applying the label to a wrapper instead of the control. The accessible name must be on the actual interactive element, not on a surrounding div or container. Assistive technology looks at the focusable element, not its parent.
  • Forgetting to communicate state changes. A toggle should announce both its name and its current state. Make sure the toggle uses proper ARIA roles (like role="switch") and updates aria-checked when toggled so state changes are conveyed.
Bottom Line: Give every toggle a descriptive accessible name using a label element, aria-label, or aria-labelledby. Make sure the name describes the setting being controlled, not just the type of control. A properly named toggle lets every user make informed choices.
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Synonyms: Toggle Label, Switch Name

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.