Glossary of Terms
Toggle Accessible Name
Toggle Accessible NameA toggle accessible name is the text label that assistive technology uses to identify a toggle switch or similar on/off control. Toggle switches are increasingly popular in modern interfaces for settings like dark mode, notifications, or feature preferences. Sighted users can read the label next to the switch, but screen reader users depend on the accessible name being programmatically associated with the control. Without it, they hear "toggle, off" with no indication of what they are about to turn on. That is like flipping a light switch in a house you have never visited — you have no idea what it controls. Why It Matters
How to Fix It
Common Mistakes
Bottom Line: Give every toggle a descriptive accessible name using a label element, aria-label, or aria-labelledby. Make sure the name describes the setting being controlled, not just the type of control. A properly named toggle lets every user make informed choices. Hits - 164 Synonyms: Toggle Label, Switch Name |
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
- (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
- (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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