LiquidPurple - Strategic Website Management
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There are 279 entries in this glossary.
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Term Definition
Plugin
A piece of software containing a group of functions that can be added to a WordPress website.
Synonyms - Extension, Add-on
Post
The primary content type used for dynamic, time-sensitive content.
Hits - 45
Synonyms - Blog Post, Article
Pre-Update Check
A diagnostic tool that runs before a Joomla Core update.
Hits - 1
Synonyms - Compatibility Check, System Health
Progressbar Accessible Name
Progress bars need an accessible label describing what is loading.
Hits - 42
Pseudo-class
A keyword added to a CSS selector that specifies a special state of the selected element.
Hits - 36
Synonyms - State Selector, CSS State
Published
A status state indicating that an item (article, menu, module) is active and visible on the website.
Synonyms - Active, Visible
Quick Icon
The prominent shortcut buttons found on the Home Dashboard (Control Panel) that link directly to common tasks.
Synonyms - Dashboard Shortcut, Admin Link
Redirect
A system to automatically forward users from one URL to another.
Synonyms - URL Redirection, 301 Redirect
Redirects
Minimize redirect hops to speed up page loads and avoid chains.
Hits - 41
Render-Blocking Resources
CSS/JS that block first paint—inline critical pieces and defer the rest.
Hits - 39
Resource Summary
Overview of how many resources load and their sizes; spot quick wins.
Hits - 39
Responsive Design
An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Hits - 37
Synonyms - RWD, Mobile-Friendly
robots.txt
A robots.txt file is a text file residing in the root directory of a website that gives instructions to web robots (crawlers). It tells search engines which parts of the site they are allowed to access and which parts should be ignored.
Hits - 38
Synonyms - Robots File, Crawl Directives
Scheduled Task
Automated maintenance jobs that run at defined intervals.
Hits - 1
Synonyms - Task Scheduler, Cron Job
Search Engine Friendly URLs
URLs that are human-readable and describe the content path.
Synonyms - SEF URLs, Clean URLs

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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