LiquidPurple - Strategic Website Management
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Liquid Purple Liquid Purple

Fix Your Website Correctly

We work with your team to design, develop, and deliver creative solutions — balancing speed, quality, and clear communication every step of the way.

Acquisition & Retention - Traffic Is Expensive

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Acquiring traffic is costly, but retaining existing customers delivers the highest return. Email and SMS communication keep your business present, relevant, and easy to return to after the first visit. Consistent, respectful communication builds trust over time, encourages repeat engagement, and reduces dependence on paid traffic. When retention is handled well, the website becomes a long-term relationship tool instead of a one-time touchpoint.

Attracting visitors is only part of the equation. Real growth comes from retention—keeping existing customers informed, engaged, and ready to return. Email and SMS communication allow businesses to build relationships over time instead of constantly paying to re-acquire the same audience.

What’s supported

  • Email campaigns: newsletters, announcements, and follow-ups that keep customers informed.
  • SMS messaging: timely updates and reminders for audiences who opt in.
  • List management: clean segmentation so messages stay relevant and welcome.
  • Integration: connecting forms, landing pages, and sign-ups directly to communication tools.

Why retention matters

  • Existing customers are more likely to convert again.
  • Consistent communication builds trust and brand familiarity.
  • Owned lists reduce dependence on ads and algorithms.

The list you control is one of your strongest assets.

The free website analysis highlights opportunities that affect retention—such as weak calls to action, missing sign-up paths, slow forms, or pages that fail to capture visitor intent.

By pairing analysis insights with ongoing communication strategy, the website becomes a consistent source of repeat engagement instead of a one-time touchpoint.

Email Marketing Platform Setup

We install and configure the tools (extensions/apps) that allow you to manage your own lists and send newsletters. You own the data.

Category: Acquisition & Retention - Traffic Is Expensive

SMS Marketing Platform Setup

Configuration of SMS tools to allow for instant text message campaigns, notifications, and reminders.

Category: Acquisition & Retention - Traffic Is Expensive

Exit Intent System

Capturing visitors before they leave your site forever using smart behavioral triggers.

Category: Acquisition & Retention - Traffic Is Expensive

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.