Fix Your Website Correctly
Maintenance & Health - Hidden Issues Undermine Performance
Broken links, bad redirects, crawl errors, indexability problems, localization issues, and platform misconfigurations quietly undermine your website. These problems often go unnoticed because they don’t always break the site visually, but they erode performance, weaken search visibility, and damage user trust over time. Left unaddressed, technical issues create friction for both visitors and search engines, making every other improvement less effective and more difficult to sustain.
Technical health is about making sure the website works the way search engines, browsers, and users expect it to. These issues often go unnoticed because they don’t always break the site visually—but they create friction that slows growth and weakens results over time.
What’s addressed
- Broken links and errors: fixing dead pages, missing resources, and error responses that frustrate users and crawlers.
- Redirect chains: cleaning up inefficient or incorrect redirects that waste crawl budget and slow navigation.
- Indexability: ensuring important pages can be discovered, crawled, and indexed correctly.
- Platform issues: resolving CMS, extension, and configuration problems that cause instability or duplication.
Why it matters
- Search engines lose confidence in unstable or error-heavy sites.
- Users abandon pages that lead to errors or unexpected behavior.
- Technical debt makes future improvements slower and more expensive.
Technical health protects every other optimization effort.
The free website analysis scans for common technical issues such as broken links, redirect problems, indexing blockers, duplicate URLs, and configuration errors that interfere with crawling and ranking.
It provides a clear checklist of what needs attention first, so technical fixes are handled systematically instead of reactively.
A premium, custom-architected digital foundation for established businesses that demand more than a template.
A premium, custom-architected digital foundation for established businesses that demand more than a template.
A premium, custom-architected digital foundation for established businesses that demand more than a template.
Moving your website to a new hosting provider or changing your domain name with limited downtime.
Rapid response for hacked, broken, or white-screened websites. We get you back online fast.
A premium, custom-architected digital foundation for established businesses that demand more than a template.
Proactive hardening of a working site to prevent future attacks before they happen.
A comprehensive one-time update sweep for clients who don't want a monthly subscription. We bring everything up to date and check for immediate issues.
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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