LiquidPurple - Strategic Website Management
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wp-config.php

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Term Definition
wp-config.php
The core configuration file located in the root directory of a WordPress installation. It contains the crucial database connection details (Name, User, Password), the "Salts" (security keys for hashing passwords), and the Debug mode toggle. It is generated during installation. This file is the heart of the connection between the PHP files and the Database. If this file is deleted or corrupted, the site will immediately show a "Error Establishing Database Connection" message.
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Synonyms: Config File, System Settings

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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