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Stylized text and memes. Our mission is to help people become more creative through generative AI. We are developing state-of-the-art AI tools that will make creative expression more accessible, fun, and efficient. We are pushing the limits of what’s possible with AI, with a focus on creativity and a high standard for trust and safety. Our founding team consists of world-renowned AI experts, who have previously led transformative AI projects at Google Brain, UC Berkeley, CMU, and the University of Toronto. Our fundamental work in AI includes: Denoising Diffusion Models, Imagen: Google’s text-to-image system, Imagen Video for video synthesis, WaveGrad for speech synthesis, neural speech recognition, neural machine translation, contrastive learning for learning visual representations, and generative adversarial imitation learning. We have raised a total of $16.5 million in seed financing led by a16z and Index Ventures. Several other investors participated in the round, including AIX Ventures, Golden Ventures, Two Small Fish Ventures, and industry experts Ryan Dahl, Anjney Midha, Raquel Urtasun, Jeff Dean, Sarah Guo, Pieter Abbeel, Mahyar Salek, Soleio, Tom Preston-Werner, Andrej Karpathy.

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What Does Liquid Purple Mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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