Instant SEO report. Real issues. Clear next steps.

Free Website Analysis

Run a quick analysis below to uncover website issues that slow performance, affect search visibility, or limit conversions.

Website issues addressed minute by minute.

More Than a Report

This website report highlights the most important issues first, creating a clear starting point for steady, ongoing improvements.

You set the goals. We'll help clarify your options.

Your Own Sr. Web Developer

Use the results as a baseline to understand website-related options, tradeoffs, and costs—so decisions stay informed and intentional.

Built for real-world hosting.

Works With Standard Website Setups

The analysis focuses on common business website hosting environments, surfacing practical fixes that don’t require rebuilding everything.

Fast, sharp, and search-friendly.

Design-Grade Media Handling

Website image and asset issues that affect speed, clarity, and search performance are identified here—often the fastest wins available.

Better tools. Better decisions.

Expert-Level Website Insights

Website insights are accelerated by modern tools, then interpreted with experience to keep recommendations practical and relevant.

Predictable monthly work.

Clear Website Path Forward

Start with the website analysis, then move into ongoing support or clearly scoped services when it makes sense—no pressure, no surprises.

Strategic website management

Websites don’t manage themselves. Over time they accumulate issues, fall out of alignment with the business, or quietly stop performing as they should. This role keeps your website fast, functional, and aligned with real business needs.

Ongoing oversight of performance, structure, and stability
Clear guidance instead of black-box agency decisions

It’s the modern version of a webmaster: technical, practical, and business-aware—without forcing you into a rigid marketing package.

Experience and approach

Professional website work began in 1995, followed by over a decade as an art director and commercial graphic designer, then expanded into IT leadership—servers, networks, shared systems, and real operational workflows.

Hundreds of websites repaired, stabilized, and improved
Design, technical, and infrastructure fluency in one role

The philosophy is simple: be honest, explain tradeoffs, and do the work correctly so it doesn’t need to be redone later. No hype. No shortcuts.

The support you need to manage your website effectively.

What happens when a professional website isn’t managed?

Websites rarely “break” in an obvious way. They usually drift—slowly—until traffic, leads, and trust start slipping.

It doesn’t fail loudly

No alarms. No warnings. Just quiet degradation.

It decays quietly

Updates, plugins, and content drift out of sync.

Results leak

Speed slips, rankings erode, conversions drop.

Pages load slower over time as scripts, media, and layouts accumulate.
Search visibility declines as technical issues and content gaps pile up.
Forms, tracking, and integrations break quietly—often unnoticed for weeks.
Marketing spends more to get the same results because the site converts less.

The fastest way to find out: run the free website analysis below. It reveals the issues that quietly cost speed, rankings, and leads.

Why knowledge and insight matter

Most site owners only see symptoms. Clear analysis reveals underlying causes—so decisions can be made deliberately, fixes can be prioritized correctly, and progress can be measured over time.

Clarity: understand what’s actually holding the website back.
Priority: focus effort on changes that produce meaningful results.
Momentum:turn insight into a practical, achievable action plan.

With this knowledge and information, you can make informed decisions about what to fix, what to improve, and what can safely wait. The value isn’t the analysis itself—it’s the understanding that allows the website to move forward with confidence.

How this turns into results

Website tools generate data. Progress happens when someone knows what to do with it.

Tools don’t fix websites — people do.
Reports are useless without interpretation.
Every site has real constraints: budget, platform, timeline.

The role

Identify and analyze the signals that matter.
Interpret findings in plain language.
Prioritize what actually moves the needle.
Execute the work or guide execution correctly.

What this avoids

Chasing scores instead of outcomes.
Fixing low-impact issues while real problems linger.
Endless tools with no clear next step.

You don’t need more tools. You need a strong web team.

Maintenance Strategy

Performance - Speed Is Non-Negotiable for Users

Hosting, code, images, and media loading all shape how quickly your website feels to real visitors. Speed affects first impressions, user patience, and whether someone stays long enough to take action. Faster sites tend to convert better, rank more consistently, and feel more trustworthy—especially on mobile connections. Performance problems are rarely caused by one obvious failure; they usually come from small inefficiencies that compound over time, such as oversized images, heavy scripts, inefficient templates, misconfigured hosting, or loading too much too soon.

Read more …
Technical Health - Hidden Issues Undermine Performance and Trust

Broken links, bad redirects, crawl errors, indexability problems, localization issues, and platform misconfigurations quietly undermine your website. These problems often go unnoticed because they don’t always break the site visually, but they erode performance, weaken search visibility, and damage user trust over time. Left unaddressed, technical issues create friction for both visitors and search engines, making every other improvement less effective and more difficult to sustain.

Read more …
Content & Structure - Every Page Needs a Clear Purpose

Each page on your website needs its own structure, intent, and reason to exist. Titles, descriptions, headings, alt text, and content quality must be correct at the page level—not just set once site-wide. When pages are vague or poorly structured, search engines struggle to understand relevance and visitors struggle to find what they need. Clear structure helps pages rank for the right searches, communicate value quickly, and support consistent growth over time.

Read more …
Authority & Backlinks - Trust Is Earned Over Time

Search engines rely on backlinks as a signal of trust and authority. Legitimate backlinks take judgment, consistency, and patience to earn, and there are no shortcuts that don’t eventually backfire. Low-quality tactics may produce short-term movement, but they often create long-term risk. Sustainable authority is built by earning relevant, credible links that reinforce trust instead of undermining it.

Read more …
Retention & Communication - Traffic Is Expensive

Acquiring traffic is costly, but retaining existing customers delivers the highest return. Email and SMS communication keep your business present, relevant, and easy to return to after the first visit. Consistent, respectful communication builds trust over time, encourages repeat engagement, and reduces dependence on paid traffic. When retention is handled well, the website becomes a long-term relationship tool instead of a one-time touchpoint.

Read more …

Website analysis results

These are real website analyses run by business owners and site managers.

Each report surfaces issues that affect speed, search visibility, and conversion performance—often problems that go unnoticed until they’re measured.

Every site is different. Some reports reveal a few easy wins. Others uncover deeper structural or performance issues. The value is knowing what actually matters for your website.

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What happens next

Take a moment to consider your website from a practical standpoint. Decide what issues you want addressed, what improvements matter most right now, and what can wait until later.

Identify the issues you’d like addressed—performance, technical, structure, content, or usability.
Decide what improvements you’d like to make and what outcomes you care about most.
Feel free to contact us about a specific service, question, or website issue.
Choose what fits: a one-time task, a focused project, or ongoing website management.

Some clients start with a single improvement. Others prefer steady oversight and long-term optimization. Both approaches are valid. Work can be handled as discrete tasks, planned milestones, or through a monthly service plan—depending on your needs, timeline, and budget.

If an issue is time-sensitive and requires immediate attention, Emergency Rush Service is available and handled separately. Otherwise, most work begins with a short onboarding period to understand your website, its constraints, and priorities—so changes are made correctly, not hastily.

There’s no pressure to commit long-term. The goal is to make informed decisions about your website and have a reliable way to move forward when you’re ready.

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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About Us

We provide website management and optimization for business. Our focus is on building, maintaining, and improving commercial websites so they perform well and support real business goals.

Services include website development, technical optimization, content structure, performance, and search visibility—delivered with practical guidance and hands-on execution.

Our Services

Website Management
Performance & SEO
Strategy & Planning
Audio & Video Assets
Analysis & Reporting

Contact Us

Sales@LiquidPurple.com

Liquid Purple
23921 Lake Dr #3474
Crestline, CA 92325-7679 USA

Liquid Purple has been serving these cities and surrounding areas in Southern California for over 20 years: Irvine, Orange, Anaheim, Santa Ana, Newport Beach, Costa Mesa, Huntington Beach, Laguna Beach, Fullerton, Tustin, Garden Grove, Mission Viejo, San Clemente, Dana Point, Lake Forest, Brea, Buena Park, Laguna Niguel, Westminster, Fountain Valley, San Juan Capistrano, Yorba Linda, Aliso Viejo, Laguna Hills, Cypress, Rancho Santa Margarita, Placentia, La Habra, Seal Beach, Los Alamitos, Ladera Ranch, Coto de Caza, Laguna Woods, Villa Park, La Palma, Stanton, North Tustin, Midway City, Rossmoor, Las Flores, and many other cities in California!

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