Performance is the foundation of everything else. If pages load slowly, visitors leave, ads become more expensive, and search visibility weakens over time. Most performance problems are not caused by one “big issue” — they come from small inefficiencies that stack up: oversized images, heavy scripts, unnecessary plugins, slow hosting settings, and poor loading order.

What’s improved

  • Hosting and server settings: caching, compression, modern PHP versions, and practical limits that affect speed.
  • Code and page structure: reducing bloat in templates, scripts, and markup so pages render faster.
  • Images and media: proper sizing, formats, lazy loading, and preventing large assets from slowing mobile.
  • Loading order: deferring non-critical files so pages become usable faster.

What “good” looks like

  • Fast: typically 2–4 seconds for most visitors.
  • Acceptable: 5–10 seconds depending on content and device.
  • Unacceptable: consistently over 15 seconds.

Performance is measured in real outcomes.

The free website analysis highlights common speed bottlenecks such as oversized media, inefficient loading order, excessive scripts, and technical settings that prevent pages from loading quickly.

It provides a clear starting point so performance work can be prioritized by impact instead of guesswork—and then maintained over time.