Free Lifetime Member
Free/Lifetime
Permanent client access without a monthly commitment
This membership establishes an ongoing client relationship, even when no active work is in progress.
What this includes
- Permanent client account with saved details and access information
- Project history and notes retained indefinitely
- Access to the support and service request system
- Online invoicing and secure payment through Stripe or PayPal
- Access to member-only tools and resources
Best fit
- Website owners who want continuity and easy re-engagement
- Businesses that work in phases or cycles
- Clients who want a ready-to-use relationship when work is needed
There is no expiration and no ongoing obligation.
Essential Website Care
$445/Month
Foundational website stewardship
This is for businesses that want their website kept in good shape at all times, without surprises.
Typical commitment
~5–7 hours per month
What this covers
- Ongoing website maintenance and updates
- Fixing website issues as they arise
- CMS, extensions, and security upkeep
- Performance and speed monitoring
- Light content and layout updates
- Monthly analysis and summary report
Best fit
- Established websites
- Businesses that want stability, not emergencies
- Teams that need someone quietly keeping things running
Growth & Optimization Partner
$890/Month
Proactive improvement and collaboration
This is the most common long-term fit. The website is treated as a living business asset, not a static brochure.
Typical commitment
~10–14 hours per month
What this covers
- Everything in Essential Website Care
- Ongoing SEO and performance improvements
- Conversion and usability refinements
- Website changes tied to business or marketing goals
- Regular review of analysis results and priorities
- Coordination with marketing or design teams
Best fit
- Businesses actively growing leads or sales
- Marketing teams that need a technical counterpart
- Owners who want steady, visible improvement
Strategic Website Leadership
$1,780/Month
Embedded web lead without the headcount
This is a high-involvement relationship where the website is central to operations, marketing, or revenue.
Typical commitment
~20–25 hours per month
What this covers
- Everything in Growth & Optimization
- Website strategy and long-term planning
- Roadmaps for features, content, and improvements
- Landing pages and campaign support
- A/B testing and conversion experiments
- Deep interpretation of analysis and performance data
Best fit
- Companies treating the website as a core platform
- Teams without an internal web lead
- Organizations that want informed technical leadership
This is effectively Director of Web Development, fractionally.
Included monthly time is applied to planned work.
Time included in a monthly plan is used to execute the agreed action plan and ongoing improvements. This ensures progress is deliberate, measurable, and aligned with stated goals.
Emergency Rush Service is not included.
Urgent, unplanned work requested outside the normal workflow—such as same-day fixes, critical outages, or time-sensitive changes—is handled separately and does not draw from included monthly hours.
Additional requests are supported through the ticket system.
If work outside the action plan is needed, it can be submitted through the support system and scheduled using available time blocks or billed separately, depending on urgency.
What Does "Liquid Purple" mean?
noun | / LIK-wid PUR-pul /
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(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
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(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.
Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.
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