LiquidPurple - Strategic Website Management
Liquid Purple Liquid Purple

Glossary of Terms

We have compiled this list of terms and definitions to help you better understand the terminology used within the web development community.

Domain Rating

Search for glossary terms (regular expression allowed)
Domain Rating is a proprietary metric from Ahrefs that measures the strength of a website's overall backlink profile on a scale from 0 to 100. A higher DR indicates a stronger, more authoritative link profile. DR is calculated based on the quantity and quality of external backlinks pointing to the entire domain, making it useful for comparing the relative link authority of different websites.
Synonyms: DR, DR:

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

  1. (biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.

  2. (modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

Client Login

Copyright © 2026 Liquid Purple | All Rights Reserved.
Follow us around the web:
 

Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.