Our Pricing Policies

article

Simple pricing built around real work on real websites

Service plans include a monthly time block applied to the action plan. Work stays focused, measurable, and tied to the goals you set.

Shop rate and additional time

Standard shop rate: $89/hour
Emergency Rush Service: $158/hour
Monthly plan time is applied to the agreed action plan
Work outside the action plan is authorized through a support request
Additional time is invoiced to your regular client account and is separate from the monthly service contract

How authorization works

Submit a support request describing what you want done
You receive clear options and tradeoffs before work begins
Approved work is completed and invoiced through your client account

Plan overview

Plan comparison

Capability	Free Lifetime	Essential	Growth	Strategic
Client account + project history retained	Included	Included	Included	Included
Support system access	Included	Included	Included	Included
Monthly time included (typical)	0 hours	~5 hours	~10 hours	~20 hours
Action plan execution	—	Included	Included	Included
Maintenance, updates, and fixes	—	Included	Included	Included
Performance & SEO improvements	—	Optional	Included	Included
Conversion & usability improvements	—	Optional	Included	Included
Marketing/design coordination	—	Optional	Included	Included
Strategy, roadmaps, and leadership	—	—	Light	Included
Emergency Rush Service	Available	Available	Available	Available

Notes: “Optional” means it may be included when it fits the month’s priorities and available time. Rush work is separate and does not use included plan time.

Quotes, estimates, and fairness

Work is priced on time and materials. Time means time actually worked. Materials are items such as software, plugins, licensing, or other third-party fees required to complete the work properly.

Bids and fixed estimates are often misleading for website work. To protect themselves, many vendors inflate the estimate so they cannot lose money if the task becomes complicated. The result is that simple jobs overpay, while complex jobs underpay. This creates a system where good clients subsidize bad ones, and the pricing stops being fair.

Instead, work stays transparent and results-driven. You set a monthly budget through your plan, priorities stay aligned to real business goals, and work is handled diligently—quickly and accurately—without sacrificing quality. While exact timing cannot be promised for every task, most work naturally falls into ranges such as 15 minutes, 30 minutes, 1 hour, 2 hours, or a half day.

This policy does not apply to fixed-price services. Many common tasks and standard services are flat-rated, and maintenance packages are priced as defined.

You may cancel at any time. There is no long-term contract and no additional obligation beyond the current billing period.

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.