What Makes Instaprints Stand Out

Instaprints operates on the print-on-demand model, which means products are only manufactured after a customer places an order. This eliminates the financial risk of unsold inventory and makes it accessible for anyone — from hobbyist designers to established brands — to offer a range of custom products.

Available Products

One of the strengths of Instaprints is its product diversity. Sellers can apply their designs across multiple product categories — apparel, accessories, stationery, home goods, and more. This cross-category approach means a single popular design can generate revenue from numerous product types simultaneously.

The Seller Experience

The workflow on Instaprints is designed to be straightforward. Upload your design files in the required format and resolution, select which products should feature your design, set your pricing or markup, and publish. The platform generates product mockups automatically, so customers can see how the finished product will look before purchasing.

When a customer places an order, Instaprints handles the entire fulfilment process. The design is printed onto the selected product, quality-checked, packaged, and shipped directly to the buyer. As the seller, you receive your profit margin without ever touching the physical product.

The print-on-demand market has experienced remarkable growth in recent years, driven by consumer demand for unique, personalised products and the increasing ease of starting an online business. Platforms like Instaprints benefit from this trend by continuously expanding their product catalogues and improving print quality. For sellers, this means access to an ever-growing range of products and a steadily expanding customer base. Staying informed about industry trends, new product offerings, and shifts in consumer preferences helps you maintain a competitive edge in this evolving marketplace.

Maximising Your Sales on Instaprints

  • Write compelling product titles and descriptions with relevant keywords. This helps your products appear in both on-platform and external search results.
  • Experiment with different product types. A design that sells well on t-shirts might also perform on mugs, phone cases, or tote bags.
  • Price your products competitively. Research what similar items sell for and find a balance between a healthy profit margin and attractive pricing for buyers.
  • Promote your Instaprints store through social media, especially visual platforms like Instagram and Pinterest where your designs can attract attention organically.