CowCow at a Glance

As a print-on-demand service, CowCow removes the traditional barriers to starting a merchandise business. There is no need to purchase inventory upfront, manage a warehouse, or handle shipping logistics. Sellers simply upload their designs, choose which products to offer, and CowCow handles the rest when orders come in.

Available Products

One of the strengths of CowCow is its product diversity. Sellers can apply their designs across multiple product categories — apparel, accessories, stationery, home goods, and more. This cross-category approach means a single popular design can generate revenue from numerous product types simultaneously.

The Seller Experience

The workflow on CowCow is designed to be straightforward. Upload your design files in the required format and resolution, select which products should feature your design, set your pricing or markup, and publish. The platform generates product mockups automatically, so customers can see how the finished product will look before purchasing.

When a customer places an order, CowCow handles the entire fulfilment process. The design is printed onto the selected product, quality-checked, packaged, and shipped directly to the buyer. As the seller, you receive your profit margin without ever touching the physical product.

Building a recognisable brand on CowCow can set you apart from the thousands of other sellers on the platform. Consider developing a consistent visual style, creating a compelling shop description, and curating your product offerings around specific themes or audiences. Buyers are more likely to return to a shop that feels cohesive and professional than one with a scattered, unfocused catalogue. Brand building takes time, but the long-term benefits — repeat customers, word-of-mouth referrals, and stronger search visibility — make it well worth the investment.

Maximising Your Sales on CowCow

  • Research trending niches and design styles before creating your products. Understanding what buyers are looking for significantly improves your chances of making sales.
  • Experiment with different product types. A design that sells well on t-shirts might also perform on mugs, phone cases, or tote bags.
  • Consider seasonal and trending topics. Designs tied to holidays, events, or cultural moments can generate significant short-term sales spikes.
  • Engage with the CowCow community and learn from other successful sellers. Many platforms have forums, groups, or creator resources that share valuable insights.
  • Price your products competitively. Research what similar items sell for and find a balance between a healthy profit margin and attractive pricing for buyers.