YouTube

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DA: 100 | PA: 100 | DR: 99 | PR: 10

YouTube should be part of every digital marketing strategy that includes link building. Why? Because the platform lets you create both dofollow and nofollw links while also improving brand awareness for your company.

youtube.com

How YouTube Helps Your SEO Strategy

A backlink from YouTube provides powerful domain authority signals that can help improve your website's search engine rankings. The value of backlinks extends beyond mere SEO metrics. A well-placed link on YouTube can also drive referral traffic directly to your website, providing both ranking benefits and real visitors who are genuinely interested in your content.

Boasting a 100 DA and 100 PA, YouTube ranks as a premium authority website. The Ahrefs Domain Rating of 99 validates the quality of its inbound links, and a PageRank of 10 speaks to the enduring trust this domain commands.

In search engine optimisation, not all backlinks are created equal. Links from high-authority platforms like YouTube carry significantly more weight than those from low-quality or unknown websites. Search engines evaluate the quality, relevance, and authority of each linking domain when determining how much ranking benefit to pass along. This is why securing a presence on well-established platforms should be a priority in any link-building campaign.

Steps to Secure Your Link

Begin by creating a free account on YouTube if you do not already have one. Take time to complete your profile thoroughly, as platforms tend to give more visibility to well-developed accounts.

Once your profile is set up, look for opportunities to add links naturally. This could be in your bio, profile description, or within content you publish on the platform. Always prioritise quality over quantity — a single well-placed link in valuable content is worth more than dozens of spammy links.

Engage authentically with the community on YouTube. Share insightful comments, create useful content, and participate in discussions. This activity builds your reputation and makes your profile — and its links — appear more trustworthy to both users and search engines.

Tips for Success

Include your branding consistently so that search engines can associate your links with your overall web presence.
Use descriptive, natural anchor text rather than generic phrases like click here or over-optimised keywords.
Keep your profile and content updated regularly to maintain the value of your backlink over time.
Share your YouTube profile or content on social media to help search engines discover and index your backlink faster.

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.