The Value of a Wattpad Backlink

Links from Wattpad deliver considerable ranking power, making it a worthwhile addition to any link-building campaign. Because Wattpad is already indexed and crawled regularly by major search engines, any links you place there are likely to be discovered and credited quickly. This makes it an efficient choice for both new and established websites seeking to improve their organic visibility.

Boasting a 92 DA and 70 PA, Wattpad ranks as a high-authority domain. Ahrefs assigns it a Domain Rating of 85, reinforcing its solid link profile. A PageRank of 6 reflects the historical trust Google places in this domain.

The concept behind backlink building is straightforward — search engines interpret links from other websites as votes of confidence. The more authoritative the linking site, the more powerful that vote becomes. Platforms like Wattpad, with their established domain metrics and consistent search engine indexation, offer a reliable foundation for building the kind of link profile that supports long-term organic growth.

Steps to Secure Your Link

Start by registering on Wattpad and filling in your profile details completely. Platforms reward comprehensive profiles with better visibility and indexation, which directly benefits any links you include.

Identify the most effective places to include your website link. Depending on the platform, this might be in a profile field, a published post, a comment, or a dedicated project page. Focus on making your link placement feel natural and context-appropriate rather than forced.

Consistency matters. Return to Wattpad periodically to update your content, respond to interactions, and keep your profile active. Dormant profiles with links can appear spammy, while active ones signal legitimacy to search algorithms.

Best Practices and Tips

  • Share your Wattpad profile or content on social media to help search engines discover and index your backlink faster.
  • Consider creating content on Wattpad that complements your main website, providing additional value rather than simply duplicating what you already publish.
  • Do not rely solely on Wattpad — combine it with other quality backlink sources for a diverse and natural-looking link profile.
  • Focus on building genuine engagement on Wattpad rather than treating it purely as a link farm — authenticity improves both SEO and direct traffic.
  • Use descriptive, natural anchor text rather than generic phrases like click here or over-optimised keywords.