Four Square

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DA: 92 | PA: 78 | DR: 91 | PR: 6

The Value of a Four Square Backlink

Securing a link from Four Square passes substantial SEO value to your website, strengthening your overall link profile. Search engines like Google use backlinks as a key ranking factor, and links from established platforms carry more weight than those from unknown websites. By building a presence on Four Square, you create a natural backlink that search engines can trust.

With a Domain Authority of 92 and Page Authority of 78, Four Square is a high-authority domain. The Ahrefs Domain Rating of 91 validates the quality of its inbound links, and a PageRank of 6 speaks to the enduring trust this domain commands.

In search engine optimisation, not all backlinks are created equal. Links from high-authority platforms like Four Square carry significantly more weight than those from low-quality or unknown websites. Search engines evaluate the quality, relevance, and authority of each linking domain when determining how much ranking benefit to pass along. This is why securing a presence on well-established platforms should be a priority in any link-building campaign.

How to Build Your Backlink

Start by registering on Four Square and filling in your profile details completely. Platforms reward comprehensive profiles with better visibility and indexation, which directly benefits any links you include.

Identify the most effective places to include your website link. Depending on the platform, this might be in a profile field, a published post, a comment, or a dedicated project page. Focus on making your link placement feel natural and context-appropriate rather than forced.

Consistency matters. Return to Four Square periodically to update your content, respond to interactions, and keep your profile active. Dormant profiles with links can appear spammy, while active ones signal legitimacy to search algorithms.

Tips for Success

Consider creating content on Four Square that complements your main website, providing additional value rather than simply duplicating what you already publish.
Include your branding consistently so that search engines can associate your links with your overall web presence.
Track your referral traffic from Four Square in your analytics to measure the real-world impact of your backlink.
Pay attention to the platform's terms of service — violating them can result in your profile and links being removed.
Use descriptive, natural anchor text rather than generic phrases like click here or over-optimised keywords.

What Does "Liquid Purple" mean?

noun | / LIK-wid PUR-pul /

(biochemistry) Also known as visual purple or rhodopsin — a light-sensitive receptor protein found in the rods of the retina. It enables vision in dim light by transforming invisible darkness into visible form. Derived from the Greek rhódon (rose) and ópsis (sight), its name reflects its delicate pink hue and vital role in perception.
(modern usage) Liquid Purple — a digital marketing agency specializing in uncovering unseen opportunities and illuminating brands hidden in the digital dark. Much like its biological namesake, Liquid Purple transforms faint signals into clear visibility — revealing what others overlook and bringing businesses into the light.

Origin: From the scientific term rhodopsin, discovered by Franz Christian Boll in 1876; adopted metaphorically by a marketing firm dedicated to visual clarity in the age of algorithms.

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Rooted in Southern California, Serving the World.
For over 20 years, Liquid Purple has been headquartered in the heart of Southern California, serving clients across Irvine, Newport Beach, Anaheim, and the greater Los Angeles area. While we are proud of our local roots, our digital reach extends far beyond our local area. We support businesses in major hubs like Denver, Dallas, New York, and Miami, as well as international clients. Our ability to operate across time zones means you can often wake up to completed tasks and progress updates—keeping your business moving while you sleep.